Category: Integrated Marketing

Geile/Leon is growing! We’re looking for creative individuals who want to build brand-driven strategic marketing solutions that mean something to those we’re trying to reach. Folks who want to work hard and have a lot of fun along the way. If that sounds like something you think you could be a part of, read on: […]

The broad term “experiential marketing” can translate to a million different tactics and strategies, but the core goal remains the same–create consumer engagement and experiences that aid in the evolution of your brand.

Everyone who needs a car probably has one, and once they buy one, you won’t see them again for 3-5 years. So the car companies try to keep you engaged with their brand, and when the need eventually comes around again, their image is swimming around somewhere in the back of their customers mind space. Your healthcare marketing plan should have that same impact.

Ben Kniffen, director of campaign management for LinkedSelling.com, was the featured speaker at a recent meeting hosted by the BMA-St. Louis. He and his team help organizations increase sales by teaching them how to use LinkedIn effectively. Some of Ben's top suggestions are included.

Creating engaging content should be one of the biggest objectives for most brands for the foreseeable future. However, sometimes there is a disconnect in defining what engaging content actually looks like. While primarily text-based blogs (like this one!) are incredibly important, being creative about the vehicle that content is served on is evolving rapidly...

Marketing to High School Students While high school seniors are making their final college attendance decisions in the spring, higher education marketers are planning to connect with students attending college in 2016. Student visits start in the fall and the search for the perfect school is underway. Thinking about this process, the amount of options […]

For many companies, especially those in niche industries that have a loyal following such as equine or manufacturing, there’s an ongoing struggle to raise their brand to the top. We evaluate the best way to build your brand whether you're starting at the beginning or looking to refresh. We have included a digital marketing audit that will help guide you through the process.

Every Monday morning the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes, all the good stuff. We always take time at the end of these meetings to discuss what is currently trending in our marketing and design world. We decided that what we talk about isn’t only beneficial to us, but to our clients and followers – so every Monday morning we share our favorite trend with you. Here are our thoughts on this week’s trend – the blue dress/white dress debacle.

Creating effective healthcare messaging starts with applying research findings and understanding the cares and concerns of the patients they treat.

In order to increase patient volume, healthcare organizations need to understand the the cares of patients and what motivates their decisions.