Category: General

Whatever you do, don’t say “March Madness” or “Final Four.” It’s a perfect scenario for any “creative” in the marketing and advertising field really: Figure out a savvy way to utilize social media and digital exposure that ties into the “ma-ma-ma-ma-mad” basketball games that start today. It’s called digital ambush marketing — a low-cost alternative […]

3D printing has been in the news quite a bit lately, which is surprising. It’s definitely a newsworthy practice, but it’s strange that 3D printing is just now gaining real momentum since the capabilities have been around for over 25 years. With the introduction of materials that are easier to produce and manipulate into its […]

The digital space provides businesses opportunities for inbound marketing, increased reach, lead generation and, ultimately, conversions. Does this really apply to the B2B industries? Absolutely. How can companies and marketers take advantage of these opportunities? It’s easier than you think. Download Geile/Leon’s “Free Guide to Digital Marketing Success for B2B Companies,” and find out for yourself.

Owned, paid and earned media: These are terms that marketing professionals are privy to; however, this siloed approach to media is no longer the norm. Traditionally you think of owned media as your company’s website; paid media as buying digital ad space or a 30-second spot on network TV; and earned media as coverage on […]

Lucas Pierson joined the Geile/Leon team as a copywriting intern last summer and instantly became known for a few things: his love for the largest state in the lower forty-eight, a former job at Great Wolf Lodge, the 2011 heartbreak over his beloved Texas Rangers’ loss (we’re trying to convert him), his spot-on Ryan Lochte-esque […]

Not everyone likes change. With today’s announcement from Facebook, you can expect a fair share of negative feedback from traditionalists and late-adopters. The historic and iconic Facebook image continues to change over the years in order to keep up with the mobile lifestyles that exist today where there’s never any time. We have recently seen […]

They say it isn’t over ‘til it’s over – and last night, the 2012-13 St. Louis ADDY Awards Ceremony wrapped up ADDY Week STL. (Not after #SNOmg, #Snowmageddon, #Snowpacalypse – however you described it – put a disastrous damper on last week But the closing of ADDY Week is always a bittersweet feeling, right? Another […]

NEW CAPABILITIES, NEW LIMITATIONS OR BOTH? The easy answer … both. But following Google’s announcement about the new enhanced campaigns, the final answer can’t yet be determined. What’s my opinion? It’s going to take quite a bit of work for marketers and companies that are currently extensively active and efficiently optimized for all devices on […]

As an account executive, an important part of my job is being a “keeper of knowledge” and taking detailed notes, as well as tackling projects with clients and our internal team. So, when I came across a Harvard Business Review blog post about the inefficiencies of non-digital note taking it made me think, “what’s the […]

Looking back on his life experiences, Associate Creative Director (ACD) and recently named Principal, Adam Arriola credits the times when things didn’t quite go as planned, for making him who he is today. What led Adam to a career in advertising? “Failure. I was injured playing baseball for St. Louis University and didn’t find architecture school […]