Category: Digital

NEW CAPABILITIES, NEW LIMITATIONS OR BOTH? The easy answer … both. But following Google’s announcement about the new enhanced campaigns, the final answer can’t yet be determined. What’s my opinion? It’s going to take quite a bit of work for marketers and companies that are currently extensively active and efficiently optimized for all devices on […]

As an account executive, an important part of my job is being a “keeper of knowledge” and taking detailed notes, as well as tackling projects with clients and our internal team. So, when I came across a Harvard Business Review blog post about the inefficiencies of non-digital note taking it made me think, “what’s the […]

As an active member of social media, do you know the most effective time to post something so that you reach your largest available audience? What about when it comes to content, what works? What doesn’t? Well, let’s just say there is a big difference in answers when you pose these questions for B2B audiences […]

We’ve come a long way in a short time since the “birth” of the Internet. House hunters can view satellite images of hopeful homesteads while on the go, long lost friendships can reconnect with a single tap from their phone, and almost all of anyone’s shopping needs can be satisfied without even stepping into an […]

1. What was that saying about opinions? Simply put, it’s hard to find anyone at an agency who doesn’t have their own ideas/vision for how to get the new company website to make it rain 7 figure accounts. What’s most important? Well, ask an AE, a CD, or a DD, and I’ll bet the farm […]

Just as businesses thought they had a handle on social media, the landscape continued to shift in 2011. Google+ was introduced, Facebook updated its functionality (once again), Twitter continued to grow as a promotion vehicle for brands, YouTube updated its image and a new player, Pinterest, joined the game.

So you’ve landed on the perfect design for your new website. You’re talking about development, launch dates, SEO, and now someone brings up the question, “How are we going to manage and update all of this once it’s up?” Choosing a content management system (CMS) can be a confusing process. With so many options out […]

With new algorithms constantly being generated by search engines like Google, Yahoo! and Bing everyday, generating new content has never ever been more critical to upping your website’s ranking on a search engine results page (SERP). Sure you can fire out a trillion spam messages all over the web, but don’t expect such an ill-inspired […]

Hi everyone. I’m Robert Mews, Digital Marketing Strategist here at Geile/Leon. I recently moved from Minneapolis where there are two seasons: winter and construction season. I’m excited to be here and to help clients create stellar business results through the use of digital media. There are a lot of exciting things to try with digital […]