In 2023, empathy is more important than ever for brands to embrace in their marketing efforts

Geile/Leon Marketing Communications
It’s hard to believe that it’s been almost three years. In 2020, the world’s history took a dramatic turn as the pandemic changed the way we lived our lives. It changed how people wanted to interact with businesses and in turn, pushed businesses to change the way they serve customers.  That also means that it’s […]

The Winter Watchlist: G/L’s Top 6 Marketing Documentaries

Shawn Maher
We are right in the middle of holiday season, and baby, it’s getting cold outside. That means it’s the perfect time to snuggle up with your cozy beverage of choice, a warm blanket in front of the fireplace (or space heater) and something good to watch. So we’ve come up with our favorite marketing documentaries […]

Why Brands Need to Choose Their Words Carefully…and Empathetically

Shawn Maher
The world is changing in many ways. How we communicate is maybe one of the biggest changes we’ve seen. Not only the channels of communication, but also through drastic shifts in the tone and content of what we say and how we say it. In turn, copywriters have to adapt, as well. That means being […]

HIRING: Brand Manager

Geile/Leon Marketing Communications
Geile/Leon Marketing Communications is now hiring a brand manager! The Brand Manager ensures that client needs are met by completing a variety of tasks that guarantee projects are completed on time and on budget and agency workflow is managed appropriately.  This person has a drive to provide excellent client service and has 4-5 years of […]

Brands need to take a stand…at least that’s what consumers are saying

Tim Leon
As our agency has been blogging and posting about for the last 18 months, brands are being asked to take a stand on social, cultural and societal issues that face our world. Studies have shown that brand loyalty can be positively impacted by brands that take a stand on issues. And consumers want these brands […]

3 Ways Tool Manufacturers Can Grow the Skilled Labor Workforce

Shawn Maher
Over the recent months, we have read a lot about how the labor market is in an unprecedented state of transition. While many jobs that were eliminated have returned, we have also seen many jobs, often those with poor pay and minimal benefits, remained unfilled. At the same time, skilled labor is seeing much of […]

Key Takeaways from a Year of Online Product Launches

Shawn Maher
There’s something about a really well-executed product launch event that captures our attention and our imaginations. When it really clicks, the anticipation among consumers is electric. But during the pandemic this past year, packing a giant event space full of people for a product launch simply wasn’t an option.  Of course, necessity is the mother […]

Online Video Lessons from Quarantine: Why Your Message Matters So Much

Shawn Maher
As the world continues to adapt to new work environments in the face of the COVID-19 pandemic, we saw many wonder what the future held for both content marketing and for business as usual. However, our Return on Empathy™ campaign helped shine a light on these answers. And our Chief Brand Strategy Officer Tim Leon […]

When What You Say Matters Most, Choose Your Words Carefully

Shawn Maher
During this worldwide health crisis, brands should be communicating frequently with their customers and stakeholders. And even more importantly, listening carefully. Maximizing your Return on Empathy is crucial right now, and communication is a large part of that.  However, when it comes to crisis communications, nobody’s getting an A for effort. It’s NOT the thought […]

Your Audience Is Online Waiting. But Where Will You Find Them?

Shawn Maher
It’s a simple fact right now: whether it’s business or play, we’re going to be doing it online. So where on social media is your audience social distancing? Other than online video conferencing services, of course, because that’s a no-brainer to businesses at this point.  But when it comes to reaching your target audience, consistent […]
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