Category: Communications Agency
What next? Let your customers and employees know your plans moving forward.
As organizations are navigating how to operate in this new environment, it’s critical to let their internal and external audiences know what to expect. In these uncertain times, employees and customers want to know there is a plan in place to deal with unexpected business disruptions caused by the COVID-19 pandemic. Geile/Leon Marketing Communications is […]
The New Normal: Empathy
Let’s get this out of the way: this is a blog concerning the COVID-19 outbreak. But I’m hoping it provides marketers a simple solution to how to address your marketing and messaging for the next few months. It may not be a cure-all, but there is a way to move forward – a way to […]
4 Essential Truths In Advertising That Haven’t Changed in 30 Years
Throughout 30 years, massive changes are inevitable for every industry, and advertising is no exception. New research, changing demographics and media landscapes and more have made the best practices of old almost unrecognizable from the best practices of today. But through it all, there are concrete and essential truths that have never changed about this […]
Reflecting on 30 years: A conversation with Geile and Leon
As a copywriter who’s still in the early stages of his career, my eyes are always looking forward to where I’m headed, what I need to learn, and how the industry will change in the coming years. Of course, I can’t predict the future, but what I can do is try to see things through […]
Building Buyer Personas for Rural Lifestyle
In marketing, what you’re communicating is just as important as defining who you’re communicating with. But most target audiences only manage to scratch the surface. For example, targeting men ages 25-65, with children at home and a household income of $100,000 is a good start, but have we really painted a picture of their everyday […]
Trending from G/L: How the #NeverAgain Movement is Working Like an Agency
Over the past year and a half, buzz words in media and marketing have revolved around one thing: “social.” Social media, social commentary, social movements… we like to talk about things. And given the number of momentous events that have transpired over that period of time – the good, the bad, the beautiful and the […]
Geile/Leon Marketing Communications Wins New Business and Awards
“We’ve thoroughly enjoyed working with our newest clients primarily because they’re great organizations to work with,” said Tim Leon, President and Lead Strategist at Geile/Leon Marketing Communications.
Trending from G/L: Will You Be My Emoji Marketing Brand Bae?
The biggest issue with emoji marketing is how they’re used. If you’re a consumer-facing brand with a younger digitally savvy audience, then it might make sense.
Trending from G/L: Are Facebook’s Office Perks the Height of Company Culture?
Not every company out there can afford Facebook-esque luxuries for their employees, but there are small things that can build culture.
Find Your Why: Make It Mean Something
G/L believes that every organization has a deeper purpose and it’s the agency’s role to help those clients discover it.