Find Your Why: How company culture goes beyond the workplace

Geile/Leon Marketing Communications
Most of us spend the majority of our lives at the office, so being a part of a company culture that's rewarding can make a huge difference.

Why Storytelling in Media Relations Matters

Geile/Leon Marketing Communications
So how do you make your business different? How do you effectively reach your targets and make them remember you? That is where public relations, or earned media, comes into play.

Trending from G/L: Hiring an Advertising Agency the Right Way

Geile/Leon Marketing Communications
A strong agency partnership fosters trust and paves a path for high-quality strategic, creative work to emerge.

Trending from G/L: Rail Safety getting the Google treatment

Geile/Leon Marketing Communications
Rail safety remains a critical issue for the transportation industry. Learn what Google is doing to help.

Trending from G/L: How far will personalized marketing and advertising technology go?

Geile/Leon Marketing Communications
Advertising has a coercively isomorphic relationship with the tech industry; meaning the development and evolution of advertising is at least partially linked to technological innovation.

Programmatic Buying: How Media Is Changing

Meg Strange
Programmatic media buying is the hot new gossip in advertising. It’s new, it’s shiny, it’s mysterious and naturally, like with most gossip, everybody wants a piece of it.

Higher Education: Is Free Coursework Charity or Promotion?

Geile/Leon Marketing Communications
The University of Illinois at Urbana-Champaign will offer a seemingly revolutionary MBA program they call the iMBA. But is there a catch?

2015 Internet Trends Report – What Stands Out

Geile/Leon Marketing Communications
Every year, Mary Meeker from KPCB, a top Silicon Valley firm, releases a digital report, which offers a comprehensive look at how the web is changing and evolving.

G/L is Hiring! – Associate Creative Director

Geile/Leon Marketing Communications
Geile/Leon is growing! We’re looking for creative individuals who want to build brand-driven strategic marketing solutions that mean something to those we’re trying to reach. Folks who want to work hard and have a lot of fun along the way. If that sounds like something you think you could be a part of, read on: […]

Consumer Engagement: Think Your Marketing is Tough? Try Selling Heart Attacks.

Dave Geile
Everyone who needs a car probably has one, and once they buy one, you won’t see them again for 3-5 years. So the car companies try to keep you engaged with their brand, and when the need eventually comes around again, their image is swimming around somewhere in the back of their customers mind space. Your healthcare marketing plan should have that same impact.