Trending from G/L: Hiring an Advertising Agency the Right Way

Geile/Leon Marketing Communications
A strong agency partnership fosters trust and paves a path for high-quality strategic, creative work to emerge.

Trending from G/L: Rail Safety getting the Google treatment

Geile/Leon Marketing Communications
Rail safety remains a critical issue for the transportation industry. Learn what Google is doing to help.

Trending from G/L: How far will personalized marketing and advertising technology go?

Geile/Leon Marketing Communications
Advertising has a coercively isomorphic relationship with the tech industry; meaning the development and evolution of advertising is at least partially linked to technological innovation.

Programmatic Buying: How Media Is Changing

Meg Strange
Programmatic media buying is the hot new gossip in advertising. It’s new, it’s shiny, it’s mysterious and naturally, like with most gossip, everybody wants a piece of it.

Higher Education: Is Free Coursework Charity or Promotion?

Geile/Leon Marketing Communications
The University of Illinois at Urbana-Champaign will offer a seemingly revolutionary MBA program they call the iMBA. But is there a catch?

2015 Internet Trends Report – What Stands Out

Geile/Leon Marketing Communications
Every year, Mary Meeker from KPCB, a top Silicon Valley firm, releases a digital report, which offers a comprehensive look at how the web is changing and evolving.

G/L is Hiring! – Associate Creative Director

Geile/Leon Marketing Communications
Geile/Leon is growing! We’re looking for creative individuals who want to build brand-driven strategic marketing solutions that mean something to those we’re trying to reach. Folks who want to work hard and have a lot of fun along the way. If that sounds like something you think you could be a part of, read on: […]

Consumer Engagement: Think Your Marketing is Tough? Try Selling Heart Attacks.

Dave Geile
Everyone who needs a car probably has one, and once they buy one, you won’t see them again for 3-5 years. So the car companies try to keep you engaged with their brand, and when the need eventually comes around again, their image is swimming around somewhere in the back of their customers mind space. Your healthcare marketing plan should have that same impact.

Trending Now from G/L: Brand Storytelling, Groupon’s Social Win, Web Design and Knowing Your Consumer

Geile/Leon Marketing Communications
TRENDING NOW FROM G/L Every Monday morning, the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes – all the good stuff. We always take time at the end of these meetings to discuss what is trending now in our marketing and design world. We […]

ProductCamp 2015 – Consumer Insight, Product Launches and Outsourced Manufacturing

Dan Diveley
The Event I recently attended ProductCamp 2015, organized by the St. Louis Product Management Group, a not-for-profit organization based in Saint Louis that coordinates regular in-person meetings and events focused on product management among other product related topics. Out of hundreds of attendees, most of the ones I met are involved in product management. The […]