Category: Advertising

So, as we say to all of our clients, whether they are marketing to millennials or any other demographic, you have to understand the “why” and “how” of the audience.

The biggest issue with emoji marketing is how they’re used. If you’re a consumer-facing brand with a younger digitally savvy audience, then it might make sense.

At the end of the day, the soda giants are attempting to broadcast the same message: Soda is still a sensible consumable.

Not every company out there can afford Facebook-esque luxuries for their employees, but there are small things that can build culture.

There's some horrible marketing advice out there. We're here to debunk some of those myths.

G/L believes that every organization has a deeper purpose and it’s the agency’s role to help those clients discover it.

There are so many different brands fighting for the top spot in the same industry; to stand out seems nearly impossible.

Perhaps this study will spawn a new wave of mobile marketing, ultimately ditching ad norms and turning to riffs on absurdity and unpredictability.

Discovering your “why” isn’t as easy as it first may seem. Shooting from the hip may result in an off-strategy approach, confusion among employees, and even criticism—external or otherwise.

So how do you make your business different? How do you effectively reach your targets and make them remember you? That is where public relations, or earned media, comes into play.