Category: Advertising

These types of TV tracking tools give media planning and PR professionals’ insights that help to make better marketing decisions.

Nivea and FCB Brazil came up with a brilliant solution to distract kids long enough to get apply sunscreen, while also teaching them an important lesson about sun safety as well.

Everyone at G/L was super impressed by the Spector typeface tool. Anything that increases productivity while also increasing our “visual literacy” is a must have in our book.

We recently had the opportunity to jump in the retail video phenomenon for our client, Lincoln Electric, a major manufacturer of welding products and related accessories.

Inbound Marketing can bring success to your business at any scale - here's one example.

When they're done right, body positivity messaging can make a brand warm and approachable.

A recent Buyersphere Report cited several of the strongest attributes of B2B brands that win business and why customers choose them including awareness, location, the human touch and more.

Whether it's C-level, the marketing department folks or a consultant for the job; the point is that B2B marketers and advertisers need to appeal to the motivation of the respective person and their job title.

Leon explains that G/L presented the two concepts to Union Pacific in a rough cut format, but the story was so engaging that the client decided that additional work wasn’t required.

Trends come and go but a strong brand plays a vital role in a company’s long-term success.