Category: Advertising

It all started with Facebook. That’s really the tipping point when people began letting their guards down and putting a lot of personal information out there for the entire stalking world to see. Oh come on, don’t act like you’ve never met someone and then Googled them to find out more. Or, met a new […]

Two days ago, @trandolph86 and I attended the State of Digital Media Marketing Conference at the University of Missouri-Saint Louis. The event featured a distinguished lineup of digital media and marketing experts that spoke to an audience of roughly 200 professionals and students from all over Missouri (and some from outside the state). To be […]

It’s fair to say that, as an industry, we can’t get enough Mad Men. And what is particularly interesting and inspiring, for me, is the show’s authenticity. Creator and Executive Producer Matthew Weiner’s attention to detail is all there, from costume — to set design — to storyline.

  Things like this wouldn’t be possible if it weren’t for our clients and G/Lers around the agency. We want to say thank you to everyone involved in making last year mean something. We’re excited about the things to come and look forward to an even better year in 2013. #MakeItMeanSomething

Owned, paid and earned media: These are terms that marketing professionals are privy to; however, this siloed approach to media is no longer the norm. Traditionally you think of owned media as your company’s website; paid media as buying digital ad space or a 30-second spot on network TV; and earned media as coverage on […]

They say it isn’t over ‘til it’s over – and last night, the 2012-13 St. Louis ADDY Awards Ceremony wrapped up ADDY Week STL. (Not after #SNOmg, #Snowmageddon, #Snowpacalypse – however you described it – put a disastrous damper on last week But the closing of ADDY Week is always a bittersweet feeling, right? Another […]

NEW CAPABILITIES, NEW LIMITATIONS OR BOTH? The easy answer … both. But following Google’s announcement about the new enhanced campaigns, the final answer can’t yet be determined. What’s my opinion? It’s going to take quite a bit of work for marketers and companies that are currently extensively active and efficiently optimized for all devices on […]

What’s it like to develop a game plan for the new business year? Geile/Leon Director of Account Services, Miranda Warren, explains some helpful insight, tips and advice to setting the agenda and goals for the year around the corner. These words of wisdom go along way in creating a successful marketing and advertising plan that […]

Hard work sometimes goes unnoticed. But sometimes, it has a way of coming back around. And we here at Geile/Leon are exceedingly honored and grateful to be chosen as “The Best Marketing Firm in St. Louis” by the business owners, entrepreneurs and readers of Small Business Monthly. The magazine’s Best in Business—Annual Business Owners’ Guide […]

With the popularity of branding today, the question becomes—can a celebrity spokesperson enhance brand image and positively predispose customers to the brand. There is no right or wrong answer here, but our belief is that you have to pick the right spokesperson. Here’s some insight on how to do just that!