Category: Advertising

TRENDING NOW FROM G/L Every Monday morning, the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes – all the good stuff. We always take time at the end of these meetings to discuss what is trending now in our marketing and design world. We […]

The strategy, planning and impact of digital media advertising opportunities have a large payoff in visibility and overall business. We created a webinar and presentation with our partner, Goodway Group, about tackling the opportunities digital media advertising presents.

Every Monday G/L brings you one of our favorite trends in marketing and design. This week we talk about Tinder users at SXSW, 3-D printing changing the face of healthcare and Converse telling a story about their shoes.

According to Chris Lucas, VP of Marketing at FormStack, 35% of universities have a chief marketing officer on staff. My belief is that this number will continue to grow in 2015 as universities focus more on their brand and how to bring a consistent brand experience in the highly competitive higher education market. Formstack’s research […]

The senior year of a high school student can be viewed as the most tumultuous time in a young person’s life, and for good reason. Everything that a student has been building towards for the past eighteen years of their life comes to fruition in a few short steps across a stage and a single […]

Every Monday after our weekly status meeting we have a trend update. G/Lers are encouraged to bring and share a trend with the group with the intention of starting some internal discussion and sparking an idea for a client. We share both macro and micro trends and people bring a variety of topics – design, technology, […]

As marketers, the common vernacular we use in marketing and advertising to designate the customer/prospect is “target audience.” It’s not a bad term and is well entrenched in marketing and media circles when defining who we are targeting with our advertising message. However, most target audience profiles just scratch the surface. For example targeting women […]

Most marketers focus on traditional target audiences when creating advertising messages, which usually includes age range, gender, income, education level, etc. But, this information doesn’t outline who your target audience truly is. What happens day-to-day that impacts their job, what they buy and who they are as a person? Do they have kids? Are they taking […]

Creating effective healthcare messaging starts with applying research findings and understanding the cares and concerns of the patients they treat.

These days, companies are constantly looking for ways to streamline their business. Cutting costs, downsizing, upselling, “right-sizing”…it’s all part of the big picture. But, what is the big picture? For some, ROI comes to mind, but for others it’s a never-ending onslaught of concentrated marketing efforts to achieve goals. For startups and even established companies, […]