Category: Strategy

A Marketing Score can help agencies and businesses figure out what areas of their digital presence need work.

While it’s true that banner ads from the 90s probably wouldn’t be all that effective if they ran today, it doesn’t mean that display advertising isn’t still incredibly effective.

With so many competing products, a personalized branding experience just bridges a greater connection with consumers.

With a combined $800 million in investment funding for DraftKings and FanDuel, you’ll be seeing video testimonials of Average Joe’s striking it rich for the rest of the year, at the very least.

Los Angeles Football Club is attempting to build a rapport with millennial fans well before a soccer ball is even kicked.

The biggest issue with emoji marketing is how they’re used. If you’re a consumer-facing brand with a younger digitally savvy audience, then it might make sense.

Major consumer brands are jumping on-board and gradually perfecting the art of storytelling through these new, unique video formats.

The St. Louis County Library recently announced that cardholders would have access to Lynda, an online education resource for business and creative skills as well as software.

At the end of the day, the soda giants are attempting to broadcast the same message: Soda is still a sensible consumable.

There's some horrible marketing advice out there. We're here to debunk some of those myths.