Category: Return On Empathy

Empathy is a tricky thing. It’s powerful, but only if it’s authentic. If brands don’t use it earnestly and in good faith, then their customers can smell a fake from a mile away. And there’s nothing people hate more than a brand trying to approach a cultural touchstone opportunistically with just profits in mind. How […]

It’s hard to believe that it’s been almost three years. In 2020, the world’s history took a dramatic turn as the pandemic changed the way we lived our lives. It changed how people wanted to interact with businesses and in turn, pushed businesses to change the way they serve customers.  That also means that it’s […]

The world is changing in many ways. How we communicate is maybe one of the biggest changes we’ve seen. Not only the channels of communication, but also through drastic shifts in the tone and content of what we say and how we say it. In turn, copywriters have to adapt, as well. That means being […]

  You’re probably aware of what your customers want and how they feel. But do you truly understand them? In order to remain relevant, you need to listen to your customers and evaluate why they feel the way they do. This gives you an opportunity to truly connect with them and even increase your Return […]

Over the past eight years working in social media marketing, I’ve learned that it’s impossible to find success without staying relevant and up-to-date on trends in the social atmosphere. As Geile/Leon’s digital content producer, I know our client’s success depends on my dedication to staying on top of what’s happening in the digital space. That […]

As we enter into 2022, brands continue riding the pandemic rollercoaster. Continued surges and the omicron variant cause more turbulence than we anticipated.  Booster vaccinations , increased hospitalization rates, and worker shortages continue to be part of the national conversation.  And that has marketers searching for stability in a sea of uncertainty. That stability comes […]

As brands look to gain a competitive advantage, they may be tempted to jump on the sustainability bandwagon. It seems more and more organizations, from manufacturers to banks to sports teams and everything in-between, claim they are committed to sustainable practices or that their products are eco-friendly.  While embracing sustainability is no doubt a good […]

It seems like every time you blink, the world has changed. During the pandemic, consumer behavior has evolved more rapidly than maybe any other time in history. But is the world we live in now actually the new normal? Recently, Dentsu Aegis Network performed a survey of CMOs in the US regarding their preparedness for […]

As the world continues to adapt to new work environments in the face of the COVID-19 pandemic, we saw many wonder what the future held for both content marketing and for business as usual. However, our Return on Empathy™ campaign helped shine a light on these answers. And our Chief Brand Strategy Officer Tim Leon […]

Now is an unprecedented time for businesses. Of course, we’ve been saying that since March at least. But at least now optimism mixed in with all the uncertainty. However, when it comes to opening back up for business, you can’t just sprint out of the gate. You have to move slowly and safely.  And maybe […]