Trending from G/L: Free Lynda education in St. Louis

Geile/Leon Marketing Communications
The St. Louis County Library recently announced that cardholders would have access to Lynda, an online education resource for business and creative skills as well as software.

Trending from G/L: Are Craft Sodas about to pop?

Geile/Leon Marketing Communications
At the end of the day, the soda giants are attempting to broadcast the same message: Soda is still a sensible consumable.

Trending from G/L: Are Facebook’s Office Perks the Height of Company Culture?

Geile/Leon Marketing Communications
Not every company out there can afford Facebook-esque luxuries for their employees, but there are small things that can build culture.

Find Your Why: No One Rallies Around Mission Statements, So Discover Your Purpose

Randy Micheletti
B2B
With all the competition in many categories you have to make your brand stand out. Your why can help do just that.

Trending Now from G/L: Jet.com wants to change the online retailers landscape

Geile/Leon Marketing Communications
Jet.com is kind of like an online version of Costco without having to buy everything in bulk.

Trending from G/L: What Makes Mobile Marketing Matter?

Geile/Leon Marketing Communications
Perhaps this study will spawn a new wave of mobile marketing, ultimately ditching ad norms and turning to riffs on absurdity and unpredictability.

Find Your Why: Inspired Company, Inspired Growth and Company Culture

Geile/Leon Marketing Communications
Hubspot's Inbound marketing conference had just fewer than 3000 attendees in its first year, but three years later, they’re expecting more than 13,000 marketers to attend.

Find Your Why: How company culture goes beyond the workplace

Geile/Leon Marketing Communications
Most of us spend the majority of our lives at the office, so being a part of a company culture that's rewarding can make a huge difference.

Why Storytelling in Media Relations Matters

Geile/Leon Marketing Communications
So how do you make your business different? How do you effectively reach your targets and make them remember you? That is where public relations, or earned media, comes into play.

Trending from G/L: Does YouTube have a legitimate online video competitor in Vessel?

Geile/Leon Marketing Communications
It appears Vessel is doing exactly what needs to be done to compete with YouTube in the online video sphere.
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