Category: General

Is your University looking for a way to cut costs in the budget for branding, marketing and enrollment management? Most likely, the printed Alumni Magazine has been threatened with the chopping block a number of times. Your line of thinking probably goes as follows: What contact points have the most value for our marketing? What […]

Our client, St. Louis Science Center, recently won the St. Louis Business Journal’s 2017 Building St. Louis award for the GROW exhibit outdoor Gallery. The award recognizes and honors projects that have created a positive community impact. We were thrilled to be mentioned in their FACEBOOK post along with exhibit and construction contractors Arcturis, Gyroscope […]

Free earned media. It’s the crown jewel of the marketing world. And it really doesn’t get much better than the McDonald’s-Rick and Morty-Szechuan-Sauce story that’s unfolded. The SparkNotes summary: Hit TV show with a dedicated following, Rick and Morty, referenced an old sauce that McDonald’s once served years ago as part of a tie-in with the […]

This post is the second in a series on digital marketing for online higher education courses. To read last week’s lesson, ‘A Crash Course in Marketing Your Online Courses,’ click here. Location Targeting The key to program awareness is to target your ads in the areas where you have real chances to convert students. As […]

This post is the third in a series on digital marketing for online higher education courses. To read last week’s lesson, ‘Market Targeting – Hit Your Bullseye,’ click here.     It’s among the most well-known business anecdotes – it costs more to acquire a new customer than to retain an old one. And the same idea […]

This post is a reflection on the article, Google is funding the creation of software that writes local news stories via TechCrunch. When I made the decision long ago to attend the University of Missouri School of Journalism, it was with the dream of becoming the next legendarily enthusiastic SportsCenter anchor. Growing up, I spent […]

Drum roll please….we are thrilled to announce that we’ve formed a new joint venture with our long-time friend Bob Mastis and his outstanding firm, Digital Intersection (DI)! Starting this week, our staffs have come together in our G/L office, and we are excited to be offering a full-funnel marketing approach to our clients. G/L has […]

Lots of people talk about 360 degree videos and how great they are, but they use it as little more than a buzzword—like “social media” or “gluten free”—without providing information you can actually use. We’re here to fix that! Here’s ten practical ways you can incorporate 360 videos into your marketing mix: Universities – share […]

With the widespread popularity of 360-degree and Virtual Reality (VR) videos, we’re getting a lot of questions about whether it makes sense to incorporate these immersion technologies in marketing programs. Every company and situation is unique, but we thought you might be interested in the insights of one of our great production partners, Tom Petrie, […]

Much has been written about how retailers are clamoring for vendors to provide digital enhancements for online product listings, particularly 360 spin videos of products. And why wouldn’t they? 360 spin videos have been proven to: Increase sales, with many online stores reporting increases of 10-40%. Boost engagement with consumers and increase their time on […]