Category: General

You may or may not have heard the term employer branding. Some explanations can be somewhat convoluted, but it doesn’t have to be. It all boils down to the way an organization portrays its reputation as an employer and the value proposition it offers both team members and prospective employees. An employer branding strategy should […]

We are right in the middle of holiday season, and baby, it’s getting cold outside. That means it’s the perfect time to snuggle up with your cozy beverage of choice, a warm blanket in front of the fireplace (or space heater) and something good to watch. So we’ve come up with our favorite marketing documentaries […]

When I found out I got the internship at G/L, I was really excited to finally gain experience at an agency. My goal throughout my college career has been to get experience in as many different industries as I can to have a good idea of what I want to do by the time I […]

At Geile/Leon, we meet every Wednesday to discuss different trends in marketing, communications and all aspects of business. It’s fun and always insightful to find new perspectives, explore new technology and identify changes in different industries. Sure, we have a good time doing it, but it helps us focus on how we can capitalize on […]

We like to consider ourselves a design-build marketing agency Having worked in the construction industry and other related trades over the last 20+ years, we were exposed to a term in the industry called “design-build”.  A design-build construction firm provides the architectural design, engineering, and construction on a project… a one-stop-shop in theory.   From initial […]

Geile/Leon is seeking a Bookkeeper/Business Manager to join their team. If you’re enthusiastic, fun, energetic and love to work in a team-oriented, high energy, client-focused environment, this might be for you. Company Overview Yes, it’s pronounced Guyel-Leeon. But, we aren’t French. We’re Midwestern. We’re a lean pack of professionals. We aren’t about talk. We’re all […]

St. Louis (Feb. 15, 2022) – Geile/Leon Marketing Communications is pleased to announce that long-time team member Randy Micheletti is now a shareholder of the company and has an ownership stake in the business. Micheletti, who joined the St. Louis agency in 2014 is Vice President, Director of Brand Strategy. This move helps Geile/Leon cultivate […]

An article published late last year by Forbes Young Agency Council highlighted top challenges marketers need to be prepared to solve in 2022 and beyond.  Within the list of challenges, one in particular resonated with us as it relates to what our branding firm is always working on for our clients. And that is bringing  “consistency […]

As we enter into 2022, brands continue riding the pandemic rollercoaster. Continued surges and the omicron variant cause more turbulence than we anticipated.  Booster vaccinations , increased hospitalization rates, and worker shortages continue to be part of the national conversation.  And that has marketers searching for stability in a sea of uncertainty. That stability comes […]

As brands look to gain a competitive advantage, they may be tempted to jump on the sustainability bandwagon. It seems more and more organizations, from manufacturers to banks to sports teams and everything in-between, claim they are committed to sustainable practices or that their products are eco-friendly.  While embracing sustainability is no doubt a good […]