Category: Design
When Subpar Branding Just Won’t Fly
For horse owners, summer is the time for peaceful, early morning rides before the sun heats up the day. It’s a time to spend washing, treating and connecting with your horse. Unfortunately, it is also the season of the most heinous insect on the planet…flies! And, as all horse owners know, it’s a never-ending battle. […]
Trending from G/L: GQ Nails Comedy With Cover
In recent years, many brands have vowed to reject photoshopped images of women in their advertisements to help combat Hollywood’s beauty standards. Brands such as Dove, Arie, ModCloth, Old Navy, Nike and even Seventeen Magazine have all made pledges to represent and celebrate bodies of every type. But one brand that seems to have missed […]
Industry Spotlight: Equine Web Design
As a brand, it’s more important than ever to stand out. One way to do that is through your equine web design. It’s vital that equine brands keep up with technology to converse with their consumers
Trending from G/L: Above the Fold is a Myth
‘Above the fold’ is a myth. No really, there’s an entire web page and a bunch of data to back up such a bold statement. But we get it; you want your most valuable information to be front-and-center in case visitors don’t scroll. Here’s the deal, unlike in the nineties when scrolling was mostly discouraged, […]
Trending from G/L: Time Travel Maps
In the midst of holiday boredom activities, you may begin to wish you had the ability to time travel and control time and space at your will. Now you can (kind of).
The Trouble with Design Templates
There’s no doubt the use of templates can prove beneficial. We have created them successfully for a multitude of clients and continue to do so. But whether the benefits outweigh the possible pitfalls is ultimately up to you and should be carefully considered.
Trending from G/L: Spector typeface tool is coming soon to a creative near you
Everyone at G/L was super impressed by the Spector typeface tool. Anything that increases productivity while also increasing our “visual literacy” is a must have in our book.
Trending from G/L: Colgate shows LGBTQ support with #SmileWithPride
The whole point we’re trying to get to here is that sometimes flashy isn’t best. Show that people in the LGBTQ community are just like us.
How Effective Healthcare Marketing can limit Patient Outmigration
Patient Outmigration is a big concern for rural hospitals. But it's a concern our team at G/L has seen before.
Mobile Apps in 2016 – The fad is over, but the market is still there
Mobile Apps are still a critical tool when they address a key need.