Category: Creative

It’s an exciting time for St. Louis and for G/L. Our advertisement for the Saint Louis Public Library is airing on all the local broadcast television networks. And the “Overdue? Get a do-over.” messaging is on billboards, busses and signage. We are really excited to see the results of the campaign. Of course, we want […]

Look, we’ll be the first to admit we’re biased here. When someone brings their dog to the office, productivity plummets to someone-put-ambien-in-the-water-supply levels. So in this week’s trends discussion, it’s no wonder that our tails were wagging for this Milk-Bone commercial.  It’s like the old advertising adage goes: if you don’t have a competitive advantage, […]

One of the most interesting trends we discussed this week was Cadillac’s new ad campaign. Especially since it premiered on the red carpet. Well, that is if the commercial breaks during the Oscars can be considered the red carpet. Still, it’s definitely a primo ad placement.  Cadillac’s new CMO is launching his first campaign. It […]

If you’re like us, or even if you’re not, you’re probably buzzing about the slate of ads for this year’s Big Game. Being St. Louis born, bred and based, we’d be remiss if we didn’t talk about the biggest brewer in a historically great beer town.  That fairly well-known brewery in Soulard renowned for their […]

It’s time for some more trends. There’s been a lot of work in 2020 that’s had us buzzing, and this week was no exception. In fact, in this week’s trend discussion, G/L found a really interesting counterpoint between two brands attempting to ride social media buzz. The lesson we learned? When it comes to social […]

In this holiday ad cycle, nothing ground many people’s gears like the now-infamous Peloton ad. Bike puns aside, many you have seen the controversial Peloton advertisement at this point. And probably even the Ryan Reynolds spinoff ad used to sell his gin and make light of a heated topic. Unsurprisingly, this marketing morass made its […]

If it seems like video has become more and more embedded in every facet of our lives, you would be correct. And video is only going to continue trending upward in 2020. In fact, the average person will increase their daily online video consumption by 14% in 2020, increasing from an average of 84 minutes […]

In our weekly status meetings, we bring in advertising and marketing trends that we want to discuss. While it’s always a great thought exercise, this week Grace brought in a video from the Marie Curie Foundation from Great Britian, a non-profit organization that deals with palliative care and encouraging families to discuss the plans for […]

Throughout 30 years, massive changes are inevitable for every industry, and advertising is no exception. New research, changing demographics and media landscapes and more have made the best practices of old almost unrecognizable from the best practices of today. But through it all, there are concrete and essential truths that have never changed about this […]

You can tell a lot about the way people think by observing the people they admire and the traits they aspire to emulate. As advertisers, we think that applies to our work as well. As we celebrate our 30th year in business, we wanted to look back not just at our own business and successes […]