Category: Communications Agency
Trending from G/L: Are Facebook’s Office Perks the Height of Company Culture?
Not every company out there can afford Facebook-esque luxuries for their employees, but there are small things that can build culture.
Find Your Why: Make It Mean Something
G/L believes that every organization has a deeper purpose and it’s the agency’s role to help those clients discover it.
Find Your Why: How company culture goes beyond the workplace
Most of us spend the majority of our lives at the office, so being a part of a company culture that's rewarding can make a huge difference.
Why Storytelling in Media Relations Matters
So how do you make your business different? How do you effectively reach your targets and make them remember you? That is where public relations, or earned media, comes into play.
Trending from G/L: Hiring an Advertising Agency the Right Way
A strong agency partnership fosters trust and paves a path for high-quality strategic, creative work to emerge.
Trending from G/L: Rail Safety getting the Google treatment
Rail safety remains a critical issue for the transportation industry. Learn what Google is doing to help.
Trending from G/L: How far will personalized marketing and advertising technology go?
Advertising has a coercively isomorphic relationship with the tech industry; meaning the development and evolution of advertising is at least partially linked to technological innovation.
Programmatic Buying: How Media Is Changing
Programmatic media buying is the hot new gossip in advertising. It’s new, it’s shiny, it’s mysterious and naturally, like with most gossip, everybody wants a piece of it.
Higher Education: Is Free Coursework Charity or Promotion?
The University of Illinois at Urbana-Champaign will offer a seemingly revolutionary MBA program they call the iMBA. But is there a catch?
2015 Internet Trends Report – What Stands Out
Every year, Mary Meeker from KPCB, a top Silicon Valley firm, releases a digital report, which offers a comprehensive look at how the web is changing and evolving.