Category: B2B
Why B2B Content Marketing Has High ROI
Now that 2023 is in full swing, we’re starting to hear more and more about how this year’s marketing trends are taking shape. More than ever, B2B marketers are investing in content marketing because they are gaining tangible ROI. In a recent Chief Marketer survey, 62% of those surveyed said that content marketing has the […]
To keep your brand relevant, don’t blow it up. Get Dynamic Branding!
The world is changing more quickly than ever. And so are consumers. With that in mind, do you know if your brand is still relevant? We’ve been working on a strategy to help brands be dynamic, so they can shift with behavior changes and stay aligned with consumer sentiment. We’re pretty excited about it. It’s […]
Now’s the time to rebuild your construction marketing efforts
During the pandemic and all the social distancing that has come with it, many industries have been affected. However, the construction industry is particularly interesting. Not only for the boots on the ground, but because so much of the marketing efforts in the industry are people oriented. Looking for new clients or even new vendors? […]
Winning Habits of B2B Brands
A recent Buyersphere Report cited several of the strongest attributes of B2B brands that win business and why customers choose them including awareness, location, the human touch and more.
Find Your Why: No One Rallies Around Mission Statements, So Discover Your Purpose
With all the competition in many categories you have to make your brand stand out. Your why can help do just that.
Find Your Why: Why Do You Do What You Do?
There are so many different brands fighting for the top spot in the same industry; to stand out seems nearly impossible.
Trending Now from G/L: Brand Storytelling, Groupon’s Social Win, Web Design and Knowing Your Consumer
TRENDING NOW FROM G/L Every Monday morning, the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes – all the good stuff. We always take time at the end of these meetings to discuss what is trending now in our marketing and design world. We […]
What if Tinder could be used for business?
G/L is always looking for new ideas, trends and technologies. The other day Tinder got brought up in the office, after a few jokes and explanations about this widely popular app, something interesting came to mind. We live in a world where Tinder is a very successful mobile app for dating and meeting new people…but what if […]