Category: Advertising

My time during these past few weeks has been occupied much in the same way yours and many others’ has. I spend my time at home worrying. The irony is that we are all isolated while feeling the same sense of worry.   Is there going to be toilet paper when I brave the grocery store? […]

It seems like every day there’s a new marketing technology that is the new biggest and best thing. And some really are great. At the same time, we marketers are overloaded with new technologies hyped as a “must-have” if we want to survive in the industry. In fact, ChiefMarTec.com added more than 200 new solutions […]

At the advent of online video, many marketers realized that viewer engagement was difficult. So we began thinking differently than we would for a medium, like television, where the viewer had to pay attention…until DVR came along, that is.  But the thing about evolution is that, well, it keeps evolving. Now we have skippable ads, […]

Ryan Reynolds just can’t stay out of our trend discussions. Leave it to the actor-turned-ad-mogul to find a clever and timely way to create an online video for his Aviation Gin brand. Online video that truly taps into the zeitgeist can provide a lesson on what online video and content marketing should be.  Since 2020 […]

It’s an exciting time for St. Louis and for G/L. Our advertisement for the Saint Louis Public Library is airing on all the local broadcast television networks. And the “Overdue? Get a do-over.” messaging is on billboards, busses and signage. We are really excited to see the results of the campaign. Of course, we want […]

One of the most interesting trends we discussed this week was Cadillac’s new ad campaign. Especially since it premiered on the red carpet. Well, that is if the commercial breaks during the Oscars can be considered the red carpet. Still, it’s definitely a primo ad placement.  Cadillac’s new CMO is launching his first campaign. It […]

First of all, let’s get this out of the way. Email is important to digital marketing. Really important. There, we’ve said it. But recent benchmark statistics from Campaign Monitor reveal some really interesting trends.  These 2019 statistics show that, in terms of open rates, the public sector is head and shoulders above private sector companies. That […]

If you’re like us, or even if you’re not, you’re probably buzzing about the slate of ads for this year’s Big Game. Being St. Louis born, bred and based, we’d be remiss if we didn’t talk about the biggest brewer in a historically great beer town.  That fairly well-known brewery in Soulard renowned for their […]

It’s time for some more trends. There’s been a lot of work in 2020 that’s had us buzzing, and this week was no exception. In fact, in this week’s trend discussion, G/L found a really interesting counterpoint between two brands attempting to ride social media buzz. The lesson we learned? When it comes to social […]

In this holiday ad cycle, nothing ground many people’s gears like the now-infamous Peloton ad. Bike puns aside, many you have seen the controversial Peloton advertisement at this point. And probably even the Ryan Reynolds spinoff ad used to sell his gin and make light of a heated topic. Unsurprisingly, this marketing morass made its […]