Category: Advertising
It’s Not Creative for Creative Sake…for Cripsake!
You’ve heard it before. “I love that spot”…”I hate that spot”…”that spot is so lame”…”that spot is brilliant.” Face it, creative is subjective. What appeals to one individual, may be rejected by another. This is especially hard when you are asked to do spec creative in a new business pitch, which we do very sparingly, […]
So, You Think Direct Mail Is Dead…Well You’re Dead Wrong.
Guest Author & G/L partner: Maurice Parisien, Digital Intersection According to DMA 2011 Statistical Fact Book, a catalog lead costs $47.61, while email comes in at $53.85 per lead, and, what’s more, the response rate to direct mail has consistently been three times higher than email. Still not convinced direct mail is alive and kicking? […]
The Lake and Stars Campaign Takes Things Too Far…
Call me a prude, but I’m really disgusted by the Lake And Stars lingerie ad campaign featuring a mom and daughter in sexually provocative poses…together! The Lake and Stars Fall/winter lingerie campaign broke this Fall and is getting some negative press, for good reason. Obviously appealing to a younger audience, it saddens me that they […]
Content is King: If it’s worthwhile to read, it’s worthwhile to click
With new algorithms constantly being generated by search engines like Google, Yahoo! and Bing everyday, generating new content has never ever been more critical to upping your website’s ranking on a search engine results page (SERP). Sure you can fire out a trillion spam messages all over the web, but don’t expect such an ill-inspired […]