Category: General

Advertising has a coercively isomorphic relationship with the tech industry; meaning the development and evolution of advertising is at least partially linked to technological innovation.

It’s tough for me to admit, but I’m very susceptible to falling into the cliché trap on a regular basis. I used to do a bunch of sports writing, so when you’re around athletes for a decent amount of time, you’re bound to want to give 110% percent every week. It just comes with the […]

Wearable tech is continuing to explode, with both established brands and tech start-ups entering the fold. Here's one cool new example.

The recent FIFA scandal puts sponsors on the hot seat. How should they respond?

While it’s true that Instagram has evolved dramatically since being initially released in 2010, at least one main value holds true: strong visual content compels people.

Everyone who needs a car probably has one, and once they buy one, you won’t see them again for 3-5 years. So the car companies try to keep you engaged with their brand, and when the need eventually comes around again, their image is swimming around somewhere in the back of their customers mind space. Your healthcare marketing plan should have that same impact.

Ben Kniffen, director of campaign management for LinkedSelling.com, was the featured speaker at a recent meeting hosted by the BMA-St. Louis. He and his team help organizations increase sales by teaching them how to use LinkedIn effectively. Some of Ben's top suggestions are included.

Creating engaging content should be one of the biggest objectives for most brands for the foreseeable future. However, sometimes there is a disconnect in defining what engaging content actually looks like. While primarily text-based blogs (like this one!) are incredibly important, being creative about the vehicle that content is served on is evolving rapidly...

Use our writing style guide with tips, hints an examples to keep your media writing and AP Style knowledge sharp.

Marketing, PR and advertising all aim to tell stories of the brand. Telling a story digitally can be a challenge – especially in an industry where the audience is knowledgeable and looking to connect personally in a digital experience. The Equine industry is one that features many great stories of the relationships between humans and […]