Category: Creative

Creative block is definitely a real thing in the agency industry. It happens to the best of us, at the worst times possible. So, if I told you that you could end your creative block by playing a card game would you give it a shot? Well, Matt Vojacek, agency principal at Zwelly in Columbus, […]

In overwhelming numbers, today’s top brands are beginning to take stances on certain issues and stepping up on a soap box to make those positions known. In recent years, we’ve seen many businesses take positions on social and even some political issues. The conventional thought has long been that doing so runs the risk of […]

These days it seems like there is a debate about something new EVERY DAY. Some of the topics can be a little, well, trivial in the grand scheme of things, but nonetheless are discussed in fervor on social media. Are women’s pockets inferior to men’s? Yes, yes they are. Is St. Louis the microbrew capital […]

It’s important for any competitive brand that plans on remaining relevant to stay aware and on top of emerging trends within their industry. A large aspect of this involves staying up to date on the ever-evolving visual landscape we find ourselves enveloped by. To cut through this overgrown jungle of visual noise it’s important to […]

For horse owners, summer is the time for peaceful, early morning rides before the sun heats up the day. It’s a time to spend washing, treating and connecting with your horse. Unfortunately, it is also the season of the most heinous insect on the planet…flies! And, as all horse owners know, it’s a never-ending battle. […]

As a brand, it’s more important than ever to stand out. One way to do that is through your equine web design. It’s vital that equine brands keep up with technology to converse with their consumers

Bite Size Horror The relationship between marketing and entertainment is a long and storied tale of product placements, sponsorships and the like. It’s made the journey from subtle positioning in the background of a movie scene to TV episodes in popular shows that center around a corporate product. And of course, has anything really come full […]

Much has been written about how retailers are clamoring for vendors to provide digital enhancements for online product listings, particularly 360 spin videos of products. And why wouldn’t they? 360 spin videos have been proven to: Increase sales, with many online stores reporting increases of 10-40%. Boost engagement with consumers and increase their time on […]

It’s no secret we’re all constantly glued to screens of all sizes. The fact that you’re reading this blog is evidence enough. From our smartphones to our laptops and tablets and televisions, we are constantly bombarded with information from the screens that surround us. Anything we could ever want to know is easily within reach. […]

As a result of this campaign, negotiations between the fighters and the government of Colombia have started, providing hope for prolonged peace.