For those in the construction industry, trust is important. From the big-picture view, it is essential to create trust in the performance of your products and your work. There aren’t many other industries where a job well done – one that is sure to last – is more important to the safety and well-being of their customers.
Whether it’s a new line of tools or a new piece of equipment, many builders often find a brand that they trust and stick with it. When planning a new construction job, it is reassuring to know that you can trust a product’s performance. Construction jobs can be unpredictable enough, and so the peace of mind of being able to trust a brand is invaluable.
However, a recent study by Builder showed some interesting results. While it did illustrate the loyalty that many feel to brands, it also discovered that more than 65% of builders are open to trying new products and brands in their projects.
It may seem a bit contradictory, but this is an industry that has seen quite a bit of innovation over time, leading to evolving thinking. This is a great opportunity for marketing your new service lines or building your brand – your marketing can convince them to give you a chance, while your stellar performance can keep them coming back for years and years.
Of course, you have to get your foot in the door first and foremost, and that’s where a marketing and communications agency with proven experience in the industry can help. G/L has worked with the brands that build America’s landscapes, the ones that are trusted to create the infrastructure of the communities in which we work and live.
Get in touch with us to see how our experience in construction marketing can help you take advantage of all the opportunities to build brand loyalty.