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LOGOS & BRAND IDENTITY
WashU Olin Business School
Leadership Perspectives YouTube Video Campaigns
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we look forward to connecting. https://geileon.com/work/washu-olin-business-school/
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Tim - I'd love to chat about the state of my brand. Let me know when you're free for a 20 minute call and we can discuss how your dynamic branding process can re-energize my brand and help us regain relevance in a constantly changing marketplace.
9 questions to ask yourself
to determine if your brand
is still relevant
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1) Has your company been acquired or undergone a merger?
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Y
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2) Does your company have new executive leadership with a new vision?
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Y
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3) Is your company/brand entering a new market segment where your awareness is low?
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Y
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4) Is your company/brand expanding its geographic footprint into areas where your brand is unfamiliar?
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Y
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5) Have customer preferences or tastes changed resulting in a shift in attitude towards your product?
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6) Is your company/brand expanding its product/service line portfolio to attract new audiences?
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Y
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7) Are your brand's graphics/logo outdated and no longer represent the company we are today?
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Y
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8) Does your brand messaging no longer resonate with your customers?
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Y
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9) Do you have a competitor who's cut into market share with new/innovative products?
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