As WashU Olin’s creative agency of record, we acted as stewards for the Olin brand, infusing their globally minded, globally mobile ethos into all of their creative and strategic communications. G/L created focused campaigns for Hulu, Pandora, social media and station domination campaigns for the busiest train stations in Washington, DC and Atlanta. Consistency in all brand and messaging touchpoints created a unified brand voice for WashU Olin, connecting their brand and MBA program with those who wished to change the world, for good.