The Olin Business School at Washington University of St. Louis embodies the entrepreneurial spirit of St. Louis, which is fast becoming a global player in innovation and technology. With this in mind, they completely revamped their MBA program to be globally minded and suited to the modern world. For the rollout of the new program, they developed an overarching brand strategy, but needed a creative partner to bring the brand to life through creative executions and attention-grabbing campaigns.
As WashU Olin’s creative agency of record, we acted as stewards for the Olin brand, infusing their globally minded, globally mobile ethos into all of their creative and strategic communications. G/L created focused campaigns for Hulu, Pandora, social media and station domination campaigns for the busiest train stations in Washington, DC and Atlanta. Consistency in all brand and messaging touchpoints created a unified brand voice for WashU Olin, connecting their brand and MBA program with those who wished to change the world, for good.
In January of 2020, after successfully implementing digital, video, social and print campaigns, WashU Olin’s new global MBA program has received high rankings from numerous, respected industry publications and well-deserved accolades from Poets&Quants. Most recently, Poets&Quants, a leading digital journalism outlet and a thought leader in all things related to business schools, named WashU Olin’s newly revamped MBA program as the MBA program of the year in 2019. G/L continues to support and lead all of WashU Olin’s creative initiatives and looks forward to continuing our successful partnership.