The WashU Olin Executive MBA program celebrated its 40th anniversary in 2023. To build excitement and engage with alumni, several events and touchpoints were organized throughout the year. This included 3-5 “quick-byte” sessions with in-person and virtual attendance options as well as a weekend celebration with multiple formal events, speaking engagements, and an off campus gala as the culminating event. Targeting EMBA alumni, faculty, staff and key stakeholders, the WashU Olin team wanted to build additional brand awareness in the St. Louis region and bring EMBA alumni together to network, engage and strengthen the community. The first key deliverable was to provide a strong brand identity for the anniversary celebration. G/L concepted and developed a dynamic logo mark that emphasized the milestone and bridged the connection between WashU Olin, St. Louis and its global network of alumni and industry leaders.In addition to the branded logo mark, G/L developed a brand anthem video, :30 video testimonials with key alumni, digital and social campaign creative, and interactive out-of-home placements including digital kiosks and animated airport boards.

In addition to the branded logo mark, G/L developed a brand anthem video, :30 video testimonials with key alumni, digital and social campaign creative, and interactive out-of-home placements including digital kiosks and animated airport boards.

THE CAMPAIGN WAS A RESOUNDING SUCCESS

Buzz and excitement was built around the anniversary for the prestigious EMBA program. Alumni and the community rallied around the milestone, celebrating WashU Olin’s roots in St. Louis and its connection through a global network of alumni leaders that have made an impact.