TIME TO RUFFLE SOME FEATHERS
G/L helped with the development of the original brand architecture and presentations that lead to Flock Party having a presence on Tractor Supply Company shelves across the country. It was a blast for this brand to come full circle and work on a new seasonal promotion. This fun and edgy campaign focused on promoting Egg Maker Pellets & Crumbles. This playful concept reinforced a meme-able campaign theme and attention-grabbing creative with large, bold graphic treatments. By using mixed media with both real imagery and illustrations, this is a look that reinforces the preexisting creative style of the Flock Party brand, including fonts and general visual language, as well as expanding upon it.
Consumers loved the new campaign and its cheeky, fun execution made it heavily shared and provided sales support and visibility for the brand.
