TRENDING NOW FROM G/L
Every Monday morning, the G/L office starts our week by meeting together and updating everyone on new business, old business, this week’s needs, last week’s successes – all the good stuff. We always take time at the end of these meetings to discuss what is trending now in our marketing and design world. We decided that what we talk about isn’t only beneficial to us, but to our clients and followers – so every Monday morning we share our favorite trends with you.
WHAT WE’RE TALKING ABOUT THIS WEEK
Last week, we talked about innovative technology, how brands are positioning themselves and algorithm changes to know for clients. This week, we discussed amazing ways brands are telling stories, a social media win by Groupon, Web design and knowing your audience.
BRAND STORYTELLING
By Generation
Nike came out with a new ad called Ripple. This ad is the epitome of storytelling as it shows two generations of golf meeting one another, involving the brand through the entire journey. Nike isn’t prominent in the video, you may not even know it is a Nike ad until the very end. This is a characteristic of great brand storytelling – get your audience to remember the story and they will, in turn, remember the brand telling it.
https://www.youtube.com/watch?v=CdhWhgA8Y0A
Using Real-Time
Baseball is a sport of history. This year, Major League Baseball moves forward with a real-time approach to what baseball is and means to all of us right now. This isn’t just one ad, but a season-long campaign called “This Is Baseball.” This campaign will celebrate memorable plays and outstanding players and teams as the season unfolds.
Read the full story from Ad Age, and watch the new ads here.
GROUPON FTW
So often we see brands failing on social media, this week we talked about Groupon winning at planned social media. Groupon knew that the product they were promoting strongly resembled a very, very different product. They knew the joke, with a product like this, how could you not? Instead of cowering away from the subject, Groupon embraced it and planned the post knowing it could be trolled and prepared for the responses.
Here are a few of our (more appropriate) favorites:
Read the full story from Ad Week about how Groupon planned the post here.
Read the full story from Ad Week about the responses to the post here.
(If you are reading this at work, then you’re welcome for not including a picture of the Banana Bunker with our brief; can you imagine what your co-worker would think? Product shopping for your produce while on the job is a definite no-no.)
NOT JUST FOR YOUR CLIENT
When we share trends, we like to keep in mind what will move our clients’ brands forward as well as our own. If we’re always giving the best advice to our clients, we should do the same for ourselves, right? So, if you are a part of an agency, consider the next few trends to assist in processes for your clients and your own brand.
Web Design
Frank Chimero, a Brooklyn Web designer and Missouri State University , created a website interpretation of his talk from Webstock 2015. The website shows the process of Web design from Dial-Up to the future and all the challenges that designers and brands may face along the way with how to overcome them. We encourage using his talk and website as a resource for Web design and transformation.
View his website here.
Big Music Needs Big Budget
Established songs and artists require high financial stakes. It makes sense for a brand to want to associate itself with an already successful piece of culture; however, it also speaks volumes for a brand to connect with an artist on-the-rise and take advantage of the opportunity to build campaigns and partnerships that benefit both parties. The artist gets some much-needed exposure and the brand gets a sound of its own without the price tag (which frees up some budget to be reallocated to support the campaign).
Read the full assessment from Ad Age here.
4 Out of 5
IBM released a study stating that 4 out of 5 consumers feel that a brand doesn’t know them as individuals. Even more, 80% of marketers think they understand their audience. Yikes. As an agency, it is part of our job to research and connect our brands to their audience in an authentic way. So where is this divide coming from? How do we fix it?
Read the full story from Bulldog Reporter here.
The long weekend brought us a lot of information; want to talk about these trends with us? Did you see an interesting trend we haven’t talked about? Let’s chat. Connect with us on Twitter or Facebook.
Did you miss the last trends we shared? See them here.