At Geile/Leon, we believe social media can be more than just a platform for broadcasting messages—it can be a powerful tool for building genuine, lasting connections.
That’s why we’re thrilled to announce the launch of Sociable Marketing, a revolutionary new approach to social media management that prioritizes empathy, authenticity, and community.
Why Sociable Marketing?
In today’s fast-paced digital landscape, traditional social media strategies often fall short. Audiences no longer respond to surface-level engagement or flashy slogans. They crave real connections with brands that understand their needs, values and emotions.
Enter Sociable Marketing: an empathy-driven approach designed to transform passive followers into passionate brand advocates by making businesses more personable, shareable, memorable, and ultimately unignorable.
How Sociable Marketing Stands Out
Sociable Marketing is more than just a service—it’s a movement. The heart of Sociable Marketing lies in closing the Empathy Gap—the disconnect between brands and their audiences.
While many agencies focus on metrics like reach and impressions, our approach emphasizes authentic interaction and meaningful relationships. Rather than just a USP, we leverage the Emotional Sales Position (ESP) to help brands resonate on a deeper level.
The 4-Ables
Sociable Marketing is achieved by following simple, proven social success metrics which we have identified as the 4-ABLES. The most successful brands on social, whether intentionally or not, practice the craft of generating dynamic messaging that’s genuinely likable, shareable, memorable, ownable, and at the end of the day…unignorable by their respective audiences.
- Likeable:
Do you personalize responses within 24 hours and nurture discussions regularly? Are you authentically addressing feedback and tailoring promotions to solve your audience’s specific problems? - Shareable:
Is your content being shared often and sparking meaningful discussions? Are your followers engaging with thoughtful comments and conversations? - Ownable:
Does your audience see your brand as relatable and aligned with clear values? Are you staying true to your ESP and telling human, relatable stories? - Memorable:
Are you showing up where and when it matters? Does your voice and visuals stand out, and does audience feedback shape your content?
Looking Ahead
With Sociable Marketing, we aim to establish Geile/Leon as a thought leader in empathy-driven digital marketing. By fostering authentic connections, we’re not just helping brands grow but building a community of loyal followers and passionate advocates.
Ready to take your social media strategy to the next level? Let’s connect.