Full-Funnel Marketing is about the right communication to the right person at the right time for every step of the sales funnel

 

It’s common knowledge that the traditional sales funnel has been flipped on its head. In a digital age that sees potential customers researching products and brands long before making first contact, it’s no longer enough for marketing efforts to simply focus on consumer awareness of brands and products available to them. Effective marketing in today’s world follows the customer from awareness to consideration all the way down to brand loyalty. And as marketing managers and CMOs are held to higher standards in metrics, numbers, traffic and market share, we believe that as their partner, we should be held to the same standards. That’s what full-funnel marketing is all about: using the data available to tailor the message delivered throughout the entire process. And with so many layers to the funnel, there’s more and more places to lose them in the process, which is why it’s important to have a marketing and advertising partner that understands your customers’ needs at every point from the top to the bottom.