Category: Trends

It’s important for any competitive brand that plans on remaining relevant to stay aware and on top of emerging trends within their industry. A large aspect of this involves staying up to date on the ever-evolving visual landscape we find ourselves enveloped by. To cut through this overgrown jungle of visual noise it’s important to […]

The 16th annual Brand Keys Most Patriotic Brands in America study has been released, and we’re seeing some interesting trends in terms of patriotic campaigns and who they’re targeting. The survey ranks 297 brands in 2018 that were most resonant when it came to patriotism. With the current division between political parties within the country, […]

Does shutting down a kid’s lemonade because they don’t have a business permit sound crazy to you? If it does, you’re likely in the majority, but unfortunately, police have been doing just that. After a recent rash of Lemonade stand shutdowns requested by crotchety neighbors, Kraft Heinz’s Country Time Lemonade brand sprung into action with […]

A popular story passing through the news cycle earlier this month detailed the failed rescue of a pilot whale near the Thai-Malaysian border. The animal was spotted struggling to breathe and swim on its own. A rescue attempt was performed, but ultimately, they were unable to save the whale. A following necropsy would reveal that […]

Do you remember your first Big Mac? I can’t say that I do, but depending on who you ask, others may have an answer that dates back half a century! That’s right, the Big Mac, the Mac Daddy, the OG ultimate 100% beef burger, is 50 years old this year. If I dig into my […]

In recent years, many brands have vowed to reject photoshopped images of women in their advertisements to help combat Hollywood’s beauty standards. Brands such as Dove, Arie, ModCloth, Old Navy, Nike and even Seventeen Magazine have all made pledges to represent and celebrate bodies of every type. But one brand that seems to have missed […]

There’s a great future in plastics. Think about it. Will you think about it? / The Graduate While pursuing a bachelor’s degree and an executive position at a corporation is still a good option for many high school students, some may want to think their route to employment a little differently. NPR recently ran a story […]

Over the past year and a half, buzz words in media and marketing have revolved around one thing: “social.” Social media, social commentary, social movements… we like to talk about things. And given the number of momentous events that have transpired over that period of time – the good, the bad, the beautiful and the […]

Back in March of 2016, the world flipped upside down when Instagram put an algorithm in place to change how our content was delivered to us. Previously, posts were shown in chronological order, but with the new algorithm, content became prioritized based on the likelihood that you would engage with it. Since then, Instagram has […]

Fans of the popular Netflix series “Back Mirror” are no strangers to its delightfully dark, prescient perspective on the human condition, our cultural relationship with technology, and how those things will often come to odds with one another. One episode in particular, Nosedive, imagines a world where people can rate each other from one to […]