Category: Social Media

Social media strategists know that social listening is a great tool to better understand what people are saying about their brand. This service, widely offered by media monitoring companies, picks up comments and assigns a “sentiment” to each, aggregating results to determine overall sentiment for a certain day, week, month, or year.  These reports can […]

Social media news has been unrelenting this month, with a few major shifts in top platforms. It turns out that Elon Musk and Mark Zuckerberg are not only thinking of squaring off in a cage match, but also going head-to-head with their respective social media platforms.  On July 5, Meta released their new app called […]

Social media is one of the most user-friendly means for marketing, especially for fundraising efforts of nonprofits and charities. In fact, 87% of nonprofits regularly use social media in their digital marketing and fundraising strategy according to Nonprofit Tech For Good. But some people working in this sector may not realize just how many tools […]

The future of social media is recommendation. Otherwise, it’s a pay-to-play game, and even ads to boost content can come off as unauthentic. With platforms like TikTok driven by user preference more than ever, your social strategy has to be equally targeted towards people who don’t know who you are just as it is for […]

Influencer marketing isn’t limited to celebrities anymore. Thanks to the rise in popularity of social media platforms like Instagram and TikTok, anyone with a devoted following and curated community can hold influence.  But in a post-pandemic world, after so many people worldwide were forced to feed their social needs online … and everyone began evaluating […]

At Geile/Leon, we meet every Wednesday to discuss different trends in marketing, communications and all aspects of business. It’s fun and always insightful to find new perspectives, explore new technology and identify changes in different industries. Sure, we have a good time doing it, but it helps us focus on how we can capitalize on […]

Over the past eight years working in social media marketing, I’ve learned that it’s impossible to find success without staying relevant and up-to-date on trends in the social atmosphere. As Geile/Leon’s digital content producer, I know our client’s success depends on my dedication to staying on top of what’s happening in the digital space. That […]

As brands look to gain a competitive advantage, they may be tempted to jump on the sustainability bandwagon. It seems more and more organizations, from manufacturers to banks to sports teams and everything in-between, claim they are committed to sustainable practices or that their products are eco-friendly.  While embracing sustainability is no doubt a good […]

As our agency has been blogging and posting about for the last 18 months, brands are being asked to take a stand on social, cultural and societal issues that face our world. Studies have shown that brand loyalty can be positively impacted by brands that take a stand on issues. And consumers want these brands […]

While there are countless industries that have struggled since the beginning of the pandemic, one industry that’s facing major challenges and seismic changes is higher education. These institutions have been forced to completely rethink how they’re marketing to potential and current students. Whether it’s navigating new COVID restrictions, rolling out virtual learning, dealing with students […]