Category: Return On Empathy

For today’s Return on Empathy discussion, I wanted to focus on the importance of not trying too hard. With social distancing policies in effect across the globe, the coronavirus pandemic has single-handedly dismantled many social aspects across all walks of life. Birthdays, commencement ceremonies, concerts, dances, family reunions, and more have all been canceled and […]

Brands have always been held to a high standard when it comes to managing and preserving their identity, reputation, and connections with consumers during times of crisis. During times of national or global crisis, a brand’s response matters, even if their industry Is not directly related to the crisis. With that in mind, brands are […]

Make it Mean Something is our guiding principle here at Geile/Leon. And not just in the work we produce, but rather in all facets of our lives, including how we communicate with others, how we help improve our communities, and how to make the world a better place both individually and as a brand. When […]

My time during these past few weeks has been occupied much in the same way yours and many others’ has. I spend my time at home worrying. The irony is that we are all isolated while feeling the same sense of worry.   Is there going to be toilet paper when I brave the grocery store? […]

During this worldwide health crisis, brands should be communicating frequently with their customers and stakeholders. And even more importantly, listening carefully. Maximizing your Return on Empathy is crucial right now, and communication is a large part of that.  However, when it comes to crisis communications, nobody’s getting an A for effort. It’s NOT the thought […]