Category: Public Relations

By now, it’s hard to be a person alive in the world and be unaware of the Coronavirus. We’re not here to talk about illnesses and pandemics. There are scientists, doctors and experts who know far, far, FAR more about…you guessed it…science than we do. However, Coronavirus has spilled into our area of expertise, and […]

Think about it: Doesn’t it make sense to get to make an effort to educate media similarly to the way you’d educate a prospective customer?

There are many things you can do to generate leads among your prospective customers. With Geile/Leon’s 30 years of experience, we’ve compiled a list of the tried and true tactics that have been helpful to our B2B clients in the past. 1. Develop personas The best place to start in developing a successful lead generation […]

In overwhelming numbers, today’s top brands are beginning to take stances on certain issues and stepping up on a soap box to make those positions known. In recent years, we’ve seen many businesses take positions on social and even some political issues. The conventional thought has long been that doing so runs the risk of […]

You’ve heard it before and have seen the headlines: “Millennials Are Killing The So-And-So Industry.” Everywhere from diamonds to napkins, millennials are being blamed for the downfall of many industries that were once booming in the past. And now there’s another thing to add to the list: Country Clubs. In the 1990’s, baby boomers flocked […]

The 16th annual Brand Keys Most Patriotic Brands in America study has been released, and we’re seeing some interesting trends in terms of patriotic campaigns and who they’re targeting. The survey ranks 297 brands in 2018 that were most resonant when it came to patriotism. With the current division between political parties within the country, […]

Does shutting down a kid’s lemonade because they don’t have a business permit sound crazy to you? If it does, you’re likely in the majority, but unfortunately, police have been doing just that. After a recent rash of Lemonade stand shutdowns requested by crotchety neighbors, Kraft Heinz’s Country Time Lemonade brand sprung into action with […]

A popular story passing through the news cycle earlier this month detailed the failed rescue of a pilot whale near the Thai-Malaysian border. The animal was spotted struggling to breathe and swim on its own. A rescue attempt was performed, but ultimately, they were unable to save the whale. A following necropsy would reveal that […]

In recent years, many brands have vowed to reject photoshopped images of women in their advertisements to help combat Hollywood’s beauty standards. Brands such as Dove, Arie, ModCloth, Old Navy, Nike and even Seventeen Magazine have all made pledges to represent and celebrate bodies of every type. But one brand that seems to have missed […]

There’s a great future in plastics. Think about it. Will you think about it? / The Graduate While pursuing a bachelor’s degree and an executive position at a corporation is still a good option for many high school students, some may want to think their route to employment a little differently. NPR recently ran a story […]