Category: General

I came across an interesting Washington Post blog (https://www.weforum.org) on some research published a little while back by the Vancouver School of Economics and McGill University concerning the geography of well-being in Canada.  With over 400,000 responses from 1,200 communities across Canada, the study truly covered the country’s entire geography. Their chief finding centered on […]

“Real people, not actors.” It’s a disclaimer you have seen before. Maybe you recall Chevrolet’s “Real People, Not Actors” campaign that kicked off in 2016, or the parody follow-up ad by Progressive titled “Real Actors, Not People.” Now, adding to the trend of ‘tricking people into saying great things about your brand’ is the Payless […]

These days it seems like there is a debate about something new EVERY DAY. Some of the topics can be a little, well, trivial in the grand scheme of things, but nonetheless are discussed in fervor on social media. Are women’s pockets inferior to men’s? Yes, yes they are. Is St. Louis the microbrew capital […]

If you’ve ever seen the movie The Truman Show with Jim Carrey, you probably remember laughing at the various “product placement” scenes. The premise of The Truman Show, for those who haven’t seen it, is that Jim Carrey is unknowingly the star of a reality TV show – his entire life is broadcast by hidden […]

Today nearly every university offers online courses to both full-time and part-time students, making online courses a rapidly growing component of an increasingly digital age. Online enrollment is the fastest growing segment of higher education and is expected to jump to 5 million by 2020*. While these universities offer online courses on topics like marketing […]

Does shutting down a kid’s lemonade because they don’t have a business permit sound crazy to you? If it does, you’re likely in the majority, but unfortunately, police have been doing just that. After a recent rash of Lemonade stand shutdowns requested by crotchety neighbors, Kraft Heinz’s Country Time Lemonade brand sprung into action with […]

In recent years, many brands have vowed to reject photoshopped images of women in their advertisements to help combat Hollywood’s beauty standards. Brands such as Dove, Arie, ModCloth, Old Navy, Nike and even Seventeen Magazine have all made pledges to represent and celebrate bodies of every type. But one brand that seems to have missed […]

When it comes to advertising, the most important metric is “memorable.” Not memorable like the family trip to the Grand Canyon, but memorable like something that your target audience will simply know. Memorable is what keeps us singing a silly jingle from 20 years ago. Memorable is what makes the difference between marketing and communicating. […]

Now that the Gen Z generation is coming of age, let’s take look at some interesting facts that could help you better attract them to your campus. 1 – They Are Confused! 45% of Gen-Zers find the process of deciding where to go to college confusing, according to a recent Ologie study. What makes this […]

Every industry has “their Super Bowl.” Some have conventions, others have awards shows, but for advertising professionals, our Super Bowl is, well, the Super Bowl. Each year, major brands pony up massive amounts of money for a 30-second spot during the big game, often launching new campaigns or products in the process. It’s the biggest […]