Category: #GEIL30N
#GEIL30N: One Last Trip Down Memory Lane
It’s turkey time, and this year we are extra thankful as our year-long 30th anniversary celebration draws to a close. During the celebration we wrote a series of blogs, cleaned up our neighborhood with Brightside St. Louis, helped provide 18,275 meals for those in need with the St. Louis Area Foodbank, and gave some walks […]
Dirty 30: JetBlue Holds Passengers Hostage
In honor the 30th anniversary of when we first hung our shingle, we have been revisiting some fond memories over the past few months. However, since our founding in 1989, there have been plenty of stories of brands who have bottomed out. We explore some of our favorite stories from the past 30 years of brands […]
Dirty 30: Firestone’s Consumer Trust Goes Flat
In honor the 30th anniversary of when we first hung our shingle, we have been revisiting some fond memories over the past few months. However, since our founding in 1989, there have been plenty of stories of brands who have bottomed out. We explore some of our favorite stories from the past 30 years of brands […]
Dirty 30: Carl Hardee Sr. Puts Junior in His Place
In honor the 30th anniversary of when we first hung our shingle, we have been revisiting some fond memories over the past few months. However, since our founding in 1989, there have been plenty of stories of brands who have bottomed out. We explore some of our favorite stories from the past 30 years of brands […]
Dirty 30: Jack Comes Back to Save His Company
In honor of the 30th anniversary of when we first hung our shingle, we have been revisiting some fond memories over the past few months. However, since our founding in 1989, there have been plenty of stories of brands who have bottomed out. We explore some of our favorite stories from the past 30 years […]
Dirty 30: Exxon Goes Tone Deaf in Valdez
In honor of the 30th anniversary of when we first hung our shingle, we have been revisiting some fond memories over the past few months. However, since our founding in 1989, there have been plenty of stories of brands who have bottomed out. We explore some of our favorite stories from the past 30 years […]
4 Essential Truths In Advertising That Haven’t Changed in 30 Years
Throughout 30 years, massive changes are inevitable for every industry, and advertising is no exception. New research, changing demographics and media landscapes and more have made the best practices of old almost unrecognizable from the best practices of today. But through it all, there are concrete and essential truths that have never changed about this […]
Ads We Wish We’d Written
You can tell a lot about the way people think by observing the people they admire and the traits they aspire to emulate. As advertisers, we think that applies to our work as well. As we celebrate our 30th year in business, we wanted to look back not just at our own business and successes […]
Reflecting on 30 years: A conversation with Geile and Leon
As a copywriter who’s still in the early stages of his career, my eyes are always looking forward to where I’m headed, what I need to learn, and how the industry will change in the coming years. Of course, I can’t predict the future, but what I can do is try to see things through […]
30 Years, Countless Beers: How we’re making our anniversary mean something
Every day, Geile/Leon strives to “Make It Mean Something.” No matter the client, the product or the medium, making it mean something is about telling a story and giving an audience a reason to care. In 2019, our business turns 30 years old. As we look back on our story to date, we find it […]