Dec 27, 2016

Trending from G/L: We are All Going To Die

Dave Geile Brainstorms, Branding, Creative, G/L Culture, Integrated Marketing, Trending Now, Trends, Web
Dave Geile Creative Director Managing Partner

If trending products like this one continue to be invented, we are all going to die of muscle atrophy. I present to you the Honda U3-X Personal Mobility device. Personally I would feel ridiculous riding around on this thing. But if someone doesn’t put their foot down (pun intended) and take a stand, this kind of lazy contraptions will become the norm – and life as we know it will be extinguished.

Don’t get me wrong – I’m all for technology and I admire this technology a great deal. I suppose I’m more upset in how it is presented and how it’s major contribution to mankind is demonstrated. In this new product video, we see perfectly healthy, capable people mounting their personal mobility device to get together to go over some office information. They wave at each other as they pass in the hall or admire and discuss art in a gallery. Huh?! The video even touts the benefit of being hands free so you can carry stuff! Here’s a news flash: walking allows for the same benefit!!!

More info on the device:

Honda’s U3-X was cleverly developed by pursuing the concept of “harmony with people” and with its size and weight, it will clearly mix comfortably with pedestrian traffic, though Honda will be conducting extensive testing in a real-world environment to verify and refine the practicality of the device.

The design of the U3-X places the rider on the eye level zone of other pedestrians so that it as friendly and non-threatening to fellow footpath users as possible, while also making it easier for the rider to reach the ground from the footrest without stretching.

Like the Segway and Hands Free Transporter, the U3-X’s speed is adjusted by shifting body weight, though the U3-X adds a whole new dimension in that it doesn’t just go backwards and forwards – it goes sideways, thanks to an ingenious omni-directional wheel system which Honda has dubbed its “HOT Drive System” which is short for Honda Omni Traction Drive System.

Foot reconstruction, knee replacement, hip surgery…now ya got me. But the inability to get off your health butt and move across the room is not what Honda should be broadcasting. If this trending item is our future destiny, we are all going to look like the Wal-Mart people shopping from a mobile cart. Not because of their inability to walk, but because of their crushing weight!

Sorry to be so upset about this…I need to go sit down. I just wish I could go get a cup of coffee while doing so.