Apr 20, 2020

Lifting Up Our Community

Randy Micheletti Return On Empathy
Randy Micheletti VP, Director of Account Services

Make it Mean Something is our guiding principle here at Geile/Leon. And not just in the work we produce, but rather in all facets of our lives, including how we communicate with others, how we help improve our communities, and how to make the world a better place both individually and as a brand. When the stars align and we work with a client that also understands the importance of making it mean something and giving back to our neighbors and the city we love, we relish the opportunity to fully pursue our mission. And we couldn’t have asked for a better match than our client and our partner, Club Fitness.

Let me try and paint the picture. Club Fitness is a locally and employee owned company that has 20+ locations and over 130,000 members. Unfortunately, due to COVID-19, they temporarily closed all 20+ locations throughout the St. Louis Metro area. And you don’t need a calculator to realize that means zero income. With that in mind, they’ve had to reduce their staff, rethink their operations and maintain consistent and timely communications with all of their members.

When these types of setbacks happen in St. Louis, we don’t run from them. We stand together, lend a hand and do what we can and ensure that we’re doing what’s right for our communities and neighbors. That’s exactly what Club Fitness is doing. They’ve chosen to continue to #LiftLocal, be empathetic and support our communities by partnering with the Red Cross by opening up five of their clubs for local blood drives. 

If you’d like to #LiftLocal and help your community, click here and enter the sponsor code provided below to make an appointment, or just call 1-800-RED-CROSS (1-800-733-2767).

Date | Location | Sponsor Code
April 21 | East Alton | ClubFitnessEastAlton
April 22 | Maplewood | ClubFitnessMaplewood
April 23rd | O’Fallon, Illinois | ClubFitnessOfallonIllinois
April 28 | St. Peters | ClubFitnessStPeters
April 29th | St. Charles | ClubFitnessStCharles

It would have been easy for Club Fitness to focus on their own problems without considering the greater good of the local community that has supported them for over 35 years. But at their core, that’s not who they are and that’s not what they believe. They are determined to pay back the support that the community has shown them for over three decades, no matter what. This is just another example of them being there for every BODY!  Thanks to Club Fitness for realizing that when we support each other, we are all stronger.

For the rest of us, let’s give them our support. Please help save a life and give the gift of blood.