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Strategic Marketing

Brand driven strategic marketing conquers the excess of data and content that’s out there today. Isn’t it time you did something to separate yourself? We’re a full-service, integrated shop that’s dedicated to you standing out.

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25 years in business, and we’re launching an agency-wide effort to highlight and support charities and non-profit organizations that truly "make it mean something" everyday.
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#MIMS – We’re talking about Making It Mean Something. That’s what our agency, our culture, our relationships and our work are all about. Find out how we make brands like yours mean something to their audiences and how that allows your business to excel.

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From the Blog

Key Elements to Creating Personas

Adam Schneider Strategy

Personas are a way of thinking differently about your target audience(s). Instead of only focusing on their age range, gender, income, etc., personas dig deeper into who the audience is. What challenges do they face day-to-day? Do they have a family? Are they climbing the corporate ladder? Do they often read industry news/blogs to stay relevant? When do they buy …

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Latest White Paper

Impactful Marketing Results From Targeted Customer Insights

Geile/Leon Branding, Inbound, Planning, Strategy

Is your marketing message falling flat? Give your target audience a personality to get better results. Many times, marketers shape their target audience(s) based on the common outline of age range, gender, income, job title, etc. But, this doesn’t paint a picture of who the target truly is. By doing this and understanding the daily lives of your consumer you’ll …

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