Upper Iowa University

THE CHALLENGE

Upper Iowa University (UIU) is a private, not-for-profit university located in Fayette, IA. UIU has multiple learning modalities — including a traditional day school campus, online degree options, adult education centers and international centers — which created a struggle with branding. Because of a lack of message consistency and a true identity, G/L was challenged to develop an integrated marketing approach, with the goal of achieving one brand and one set of messages.

THE SOLUTION

Through a comprehensive brand discovery session with UIU leadership and the development of a detailed brand architecture platform — G/L developed the “Education Built for Life” brand identity and a consistent messaging and creative approach that could be rolled out through all UIU learning modalities. To ensure continued consistency, G/L developed a thorough set of brand guidelines that would provide structure and guidance around their new brand identity.

THE RESULT

The “Education Built for Life” campaign was just launched in April 2017 so results are not conclusive at this time.

Additional Projects

allAdvertising & MarketingBrand AwarenessBrand IdentityBrand Strategy & DevelopmentCampaign DevelopmentCollateralDigital Content DevelopmentEmail MarketingMobile MarketingOut-of-Home AdvertisingPoint of SalePublic RelationsSEO/SEMTV/RadioUI/UXVideo ProductionWeb DesignWeb Development allBranson Convention CenterClaycoCrane Merchandising SystemsEnterprise Commercial TrucksEnterprise Fleet ManagementGardner DenverGreen Light InnovationsHannibal Regional Healthcare SystemHarris Products GroupLindenwood UniversityLuxcoManna ProMetro ImagingMurray-Calloway County HospitalNidec Motor CorporationParker Hannifin – Sporlan DivisionRanken Technical CollegeSpectracideThermo KingTraneUnion PacificXIOLINK
Union Pacific 2016 Crossing/Pedestrian Safety Campaign RideFinders Thermal Dynamics – New Product Launch Parker Hannifin – Sporlan Division – Zoomlock Forney Manna Pro – Senior Campaign Parker Hannifin – Sporlan Division – Smart Service Tools Protective Asset Protection – Vehicle Protection Plan Launch Metro Imaging – Call and Compare Campaign (2013) Lindenwood University – LCIE TV Trane – Brand Campaign Nidec Motor Corporation