TRANE

YN

1) Has your company been acquired or undergone a merger?*

2) Does your company have new executive leadership with a new vision?*

3) Is your company/brand entering a new market segment where your awareness is low?*

4) Is your company/brand expanding its geographic footprint into areas where your brand is unfamiliar?*

5) Have customer preferences or tastes changed resulting in a shift in attitude towards your product?*

6) Is your company/brand expanding its product/service line portfolio to attract new audiences?*

7) Are your brand's graphics/logo outdated and no longer represent the company we are today?*

8) Does your brand messaging no longer resonate with your customers?*

9) Do you have a competitor who's cut into market share with new/innovative products?*