WEBSITE REDESIGN
After a recent acquisition, Nortek Global HVAC underwent a rebranding effort that included changing its name to NGH. To support this, G/L developed a completely redesigned website with visuals and messaging that would better tell the brand story to current and prospective customers.
CONTRACTOR MARKETING PROGRAM
G/L also helped NGH revamp its Contractor Marketing Program by developing the design and content for splash and landing pages on the NGH, Frigidaire HVAC, and Maytag HVAC websites. These sites would introduce the program and its unique benefits to contractors and get them excited about joining, with the end goal of increasing overall program participation.
