St. Louis Science Center – Grow

THE CHALLENGE

The Saint Louis Science Center- a science museum and planetarium in St. Louis, Missouri, tasked Geile/Leon with strategic branding and marketing for the new GROW agricultural exhibit: a one-of-a-kind 50,000 square foot, permanent indoor/outdoor exhibit dedicated to the journey of our food supply from farm to table.

THE SOLUTION

GROW is the biggest permanent addition to the Saint Louis Science Center in nearly 30 years, and deservedly so, the marketing support needed to make a splash. Through intense audience segmentation research and strategic planning, Geile/Leon created the “Dig Deeper” GROW campaign. A colorful and vibrant GROW brand/logo was developed to cleverly illustrate the fascinating science behind our food.

Geile/Leon also provided public relations support, created in-depth brand guidelines and multiple campaign elements including: TV and radio spots, website, outdoor billboards, print advertisements, informational brochures and more.

The Result

The Saint Louis Science Center’s “Dig Deeper” pre-launch campaign for the GROW exhibit has resulted in millions of impressions across multiple regions and an abundance of coverage in numerous major publications. The GROW exhibit opens on June 18th and attendance numbers will be updated to further validate the success of the campaign.

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