Cottey College

THE CHALLENGE

Cottey College, an all-women’s college in rural Missouri wanted to update their brand to be more modern and relevant. Looking to resonate with prospective students seeking a specialized college experience, Cottey partnered with Geile/Leon to provide a complete and comprehensive brand overhaul. This included the development of new positioning, tone, departmental logos, collateral, digital elements and much, much more.

THE SOLUTION

G/L managed the re-branding effort, beginning with our brand discovery and development process, Distilled Thinking™. The first step in the process included interviewing current students, as well as many that were accepted to Cottey but declined to attend. This helped us fully understand the target audience’s decision-making process and provided insight into how we can better position the Cottey College brand.

Once the interviews were completed, G/L facilitated an on-campus Distilled Thinking session and conducted multiple internal focus groups that helped uncover what makes Cottey’s brand unique. Utilizing all of the information gathered, it was determined that the type of student that would be most interested in Cottey is driven, focused and has clear motivations for their future.

The “Creators of Incredible Futures” branding, tagline, and campaign rolled out in February 2018 with excitement and optimism. The bold look highlights the unique students at Cottey with hero portraits that make the college (and the students) stand out from the competition. G/L is in the process of developing an aggressive, integrated media plan to support the new launch with goals of increasing brand awareness and ultimately, enrollment.

Additional Projects

allAdvertising & MarketingBrand AwarenessBrand IdentityBrand Strategy & DevelopmentCampaign DevelopmentCollateralDigital Content DevelopmentEmail MarketingMobile MarketingOut-of-Home AdvertisingPoint of SalePublic RelationsSEO/SEMTV/RadioUI/UXVideo ProductionWeb DesignWeb Development allBranson Convention CenterClaycoCrane Merchandising SystemsEnterprise Commercial TrucksEnterprise Fleet ManagementGardner DenverGreen Light InnovationsHannibal Regional Healthcare SystemHarris Products GroupLindenwood UniversityLuxcoManna ProMetro ImagingMurray-Calloway County HospitalNidec Motor CorporationParker Hannifin – Sporlan DivisionRanken Technical CollegeSpectracideThermo KingTraneUnion PacificXIOLINK
Lindenwood – Like No Other Union Pacific 2016 Crossing/Pedestrian Safety Campaign RideFinders Metro Imaging – The Clear Choice Thermal Dynamics – New Product Launch Parker Hannifin – Sporlan Division – Zoomlock Manna Pro Forney Manna Pro – Senior Campaign Parker Hannifin – Sporlan Division – Smart Service Tools Protective Asset Protection – Vehicle Protection Plan Launch U.P. Cares – Safety Campaign