Cottey College

Cottey College Brand Awareness, Brand Identity, Brand Strategy & Development, Campaign Development, Collateral


Cottey College, an all-women’s college in rural Missouri wanted to update their brand to be more modern and relevant. Looking to resonate with prospective students seeking a specialized college experience, Cottey partnered with Geile/Leon to provide a complete and comprehensive brand overhaul. This included the development of new positioning, tone, departmental logos, collateral, digital elements and much, much more.


G/L managed the re-branding effort, beginning with our brand discovery and development process, Distilled Thinking™. The first step in the process included interviewing current students, as well as many that were accepted to Cottey but declined to attend. This helped us fully understand the target audience’s decision-making process and provided insight into how we can better position the Cottey College brand.

Once the interviews were completed, G/L facilitated an on-campus Distilled Thinking session and conducted multiple internal focus groups that helped uncover what makes Cottey’s brand unique. Utilizing all of the information gathered, it was determined that the type of student that would be most interested in Cottey is driven, focused and has clear motivations for their future.

The “Creators of Incredible Futures” branding, tagline, and campaign rolled out in February 2018 with excitement and optimism. The bold look highlights the unique students at Cottey with hero portraits that make the college (and the students) stand out from the competition. G/L is in the process of developing an aggressive, integrated media plan to support the new launch with goals of increasing brand awareness and ultimately, enrollment.

Additional Projects

allAdvertising & MarketingBrand AwarenessBrand IdentityBrand Strategy & DevelopmentCampaign DevelopmentCollateralDigital Content DevelopmentEmail MarketingEmployee CommunicationsMobile MarketingOut-of-Home AdvertisingPoint of SalePublic RelationsSEO/SEMSocial Media EngagementSocial Media MarketingTV/RadioUI/UXVideo ProductionWeb DesignWeb Development allBranson Convention CenterClaycoClub FitnessCottey CollegeCrane Merchandising SystemsEnterprise Commercial TrucksEnterprise Fleet ManagementForney IndustriesGardner DenverGreen Light InnovationsHannibal Regional Healthcare SystemHarris Products GroupLindenwood UniversityLuxcoManna ProMetro ImagingMurray-Calloway County HospitalNidec Motor CorporationParker Hannifin – Sporlan DivisionPretiumProtective Asset ProtectionRanken Technical CollegeRideFindersSaint Louis Science CenterSpectracideThermal DynamicsThermo KingTraneUnion PacificUnited AccessUpper Iowa UniversityXIOLINK
St. Louis Public Library Harris Products Group – Perfect Flame™ Metro Imaging – The Clear Choice 2019 United Access Force Fly Control Union Pacific National Public Safety Campaign Pretium Packaging Cottey College Upper Iowa University Lindenwood – Like No Other Club Fitness Union Pacific “Oregon is My Home. Safety is my Passion”