Club Fitness – Lift Local

Club Fitness Advertising & Marketing, Brand Awareness, Campaign Development, Digital Content Development, Out-of-Home Advertising, Social Media Engagement, Video Production

The Challenge

As the marketplace becomes more crowded and the fitness category gets even more saturated, Club Fitness challenged Geile/Leon to develop a unique campaign concept that would truly separate them from both local and national competitors in the St. Louis region. The new campaign would continue to build on the Club Fitness brand promise of making fitness accessible to everyone in the region, no matter what his/her individual fitness goals are, because Club Fitness celebrates every BODY—no matter their shape, size, age, experience level, schedule or budget. The objective of the new campaign was to drive better retention amongst current members, and increase new member acquisitions.

The Solution

Geile/Leon developed the Lift Local campaign using a strategy based on a unique selling proposition that no one else in the market could claim – Club Fitness is St. Louis born and raised, locally and employee-owned for over 35 years. This campaign is a movement that captures St. Louis pride and encourages the community to Lift Local. By highlighting members all over the region, Club Fitness becomes more than a gym, it becomes a place where every BODY, from all walks of life and with different fitness goals, comes together to lift and support each other.

Lift Local is a rallying cry that also extends into the community, providing numerous opportunities for joint promotions and sponsorships with like-minded St. Louis companies, organization and events. The Lift Local message is an anthem for health and fitness for the entire region.

The Result

The “Lift Local” campaign launched in January 2019, and the movement has contributed to many “local” conversations across all Club Fitness social media platforms and has seen great support from many of its members and employees alike. And, Club Fitness has seen its membership grow 5.5% from 2018 through 2019. Great news in such a crowded category.

Additional Projects

allAdvertising & MarketingBrand AwarenessBrand IdentityBrand Strategy & DevelopmentCampaign DevelopmentCollateralDigital Content DevelopmentEmail MarketingEmployee CommunicationsMobile MarketingOut-of-Home AdvertisingPoint of SalePublic RelationsSEO/SEMSocial Media EngagementSocial Media MarketingTV/RadioUI/UXVideo ProductionWeb DesignWeb Development allBranson Convention CenterClaycoClub FitnessCottey CollegeCrane Merchandising SystemsEnterprise Commercial TrucksEnterprise Fleet ManagementForney IndustriesGardner DenverGreen Light InnovationsHannibal Regional Healthcare SystemHarris Products GroupLindenwood UniversityLuxcoManna ProMetro ImagingMurray-Calloway County HospitalNidec Motor CorporationParker Hannifin – Sporlan DivisionPretiumProtective Asset ProtectionRanken Technical CollegeRideFindersSaint Louis Science CenterSpectracideThermal DynamicsThermo KingTraneUnion PacificUnited AccessUpper Iowa UniversityXIOLINK
PR Messaging During a Pandemic Metro Imaging: Doing What We Do Best Club Fitness Gym Tours Weinhardt Party Rentals Social Media Revamp Ursuline Academy Virtual Tour St. Louis Public Library WashU Olin Business School Harris Products Group – Perfect Flame™ Metro Imaging – The Clear Choice 2019 United Access Club Fitness – Lift Local Ranken Technical College