Geile/Leon developed the Lift Local campaign using a strategy based on a unique selling proposition that no one else in the market could claim – Club Fitness is St. Louis born and raised, locally and employee-owned for over 35 years. This campaign is a movement that captures St. Louis pride and encourages the community to Lift Local. By highlighting members all over the region, Club Fitness becomes more than a gym, it becomes a place where every BODY, from all walks of life and with different fitness goals, comes together to lift and support each other.
Lift Local is a rallying cry that also extends into the community, providing numerous opportunities for joint promotions and sponsorships with like-minded St. Louis companies, organization and events. The Lift Local message is an anthem for health and fitness for the entire region.
