PR Planning for 2025: Get a head start now
About 68% of journalists rely on PR professionals for original research, trends, and market data, according to the media monitoring and research firm Muck Rack. This is a remarkable figure and illustrates that the vast opportunities a PR program can bring to further your brand’s exposure to target audiences.
As we enter the final quarter of the year, it’s the perfect time to think about your marketing and public relations (PR) strategy for 2025. A strong PR plan can build brand awareness, increase trust, and position your company as a leader in your industry. While advertising has its place, PR offers a unique way to connect with your audience through stories, news, and media coverage that feel organic and authentic.
If you want 2025 to be a year of growth and visibility, now is the time to start planning your PR strategy. Let’s explore the value of PR and what steps you can take to get ready.
Why Public Relations Matters
Public relations is about more than just press releases or news articles. It’s about building relationships with your audience, media, and stakeholders. A well-executed PR campaign can:
- Build Credibility: PR creates third-party validation by getting your brand featured in trusted media outlets.
- Increase Visibility: Media coverage amplifies your message and reaches a larger, more diverse audience.
- Manage Reputation: PR helps shape the narrative around your brand and positions you to respond well to challenges or crises.
- Establish Authority: When your company is seen in news outlets or as a thought leader, it reinforces your industry expertise.
- Boost SEO: Articles and mentions from reputable websites can improve your search engine ranking, making it easier for potential customers to find you.
With so many benefits, PR should be a key component of your overall marketing strategy. But to make it work, you need a solid plan.
Steps to Start Planning Your 2025 PR Strategy
Here’s a list of things you can do now to prepare for a successful PR year:
- Review Past PR Efforts
Look at what worked and what didn’t in 2024. Did you get the media coverage you wanted? Were your press releases and stories effective? Use these insights to inform your new plan. - Set Clear Goals
What do you want PR to achieve in 2025? Are you looking to boost brand awareness, launch a new product, or improve your company’s reputation? Setting measurable goals will guide your PR efforts. - Identify Key Audiences
Who are you trying to reach? Define your target audiences, such as customers, industry leaders, or the media, so you can tailor your messaging and strategy. - Create a PR Calendar
Map out key events, product launches, or seasonal trends that can serve as opportunities for publicity. Having a calendar ensures you’re prepared to execute your PR campaigns at the right time. - Build Relationships with Journalists and Influencers
Start connecting with media professionals and industry influencers. Building these relationships takes time, so begin now to establish trust before pitching your stories. - Develop Story Angles
Identify what makes your company unique. What stories can you tell that will resonate with your target audience and the media? Think about what makes your brand newsworthy. - Prepare Your Materials
Make sure you have a strong media kit, updated press releases, and high-quality images ready to go. The more prepared you are, the smoother your PR efforts will be. - Evaluate Budget and Resources
Determine how much you’re willing to invest in PR, including tools, team members, and agency partnerships. Make sure you have the resources to execute your plan.
Ready to Plan Your 2025 PR Strategy?
A well-thought-out PR strategy can make all the difference in how your brand is perceived in 2025.
If you think PR is an option to present to your executive leadership, we’re happy to outline some ideas for you. Just a casual conversation to help guide you as you consider what a PR program could look like and how it can support your marketing.
Reach out to Terri Waters ([email protected])!