Category: Trends

G/L is always looking for new ideas, trends and technologies. The other day Tinder got brought up in the office, after a few jokes and explanations about this widely popular app, something interesting came to mind. We live in a world where Tinder is a very successful mobile app for dating and meeting new people…but what if […]

Geile/Leon does a lot of work targeting millennials…we’re always talking about their social media habits, FOMO, brand interaction, decision making processes, etc. What we don’t always focus on is how this generation looks at things differently than their predecessors – especially when it comes to culture and race. Being a millennial myself, it’s honestly something I don’t even […]

Every Monday after our weekly status meeting we have a trend update. G/Lers are encouraged to bring and share a trend with the group with the intention of starting some internal discussion and sparking an idea for a client. We share both macro and micro trends and people bring a variety of topics – design, technology, […]