Sales People Want Solid Leads. Here’s 10 Tips to Make It Happen

Geile/Leon Marketing Communications
There are many things you can do to generate leads among your prospective customers. With Geile/Leon’s 30 years of experience, we’ve compiled a list of the tried and true tactics that have been helpful to our B2B clients in the past. 1. Develop personas The best place to start in developing a successful lead generation […]

Trending from G/L: Instagram’s Hidden Like Count Test

Melissa Ross
Instagram is positive. It’s happy. It’s bright. It makes the users ‘feel good’. But, is the pressure to align with Instagram’s “happy” culture causing users to actually be less happy “IRL?” While no one’s questioning Instagram’s impact on users’ purchasing decisions, a recent test by Instagram could change the way advertisers and influencers use the […]

Reflecting on 30 years: A conversation with Geile and Leon

Mike Haueisen
As a copywriter who’s still in the early stages of his career, my eyes are always looking forward to where I’m headed, what I need to learn, and how the industry will change in the coming years. Of course, I can’t predict the future, but what I can do is try to see things through […]

Designing for Prospective Students

Geile/Leon Marketing Communications
There are several basic things to consider when designing for prospective students: Function and content, social media, UI design and honesty.

Trending from G/L: Country Time Stands Up For Kids

Luke Smith
Does shutting down a kid’s lemonade because they don’t have a business permit sound crazy to you? If it does, you’re likely in the majority, but unfortunately, police have been doing just that. After a recent rash of Lemonade stand shutdowns requested by crotchety neighbors, Kraft Heinz’s Country Time Lemonade brand sprung into action with […]

Top-5 Focus Points For Marketing Higher Education To Generation ‘Z’

Geile/Leon Marketing Communications
Now that the Gen Z generation is coming of age, let’s take look at some interesting facts that could help you better attract them to your campus. 1 – They Are Confused! 45% of Gen-Zers find the process of deciding where to go to college confusing, according to a recent Ologie study. What makes this […]

Finding Your Happy Place in Rural Areas

Tim Leon
I came across an interesting Washington Post blog concerning research recently published by the Vancouver School of Economics and McGill University about the “geography of well-being” in Canada. The study covered Canada’s entire population, with over 400,000 responses from 1,200 communities across the country. The research indicated a correlation between population density (concentration of people […]

Covering Every Possible Angle: Tips And Tricks for Implementing 360 Spin Videos.

Geile/Leon Marketing Communications
Much has been written about how retailers are clamoring for vendors to provide digital enhancements for online product listings, particularly 360 spin videos of products. And why wouldn’t they? 360 spin videos have been proven to: Increase sales, with many online stores reporting increases of 10-40%. Boost engagement with consumers and increase their time on […]

Trending from G/L: Free Lynda education in St. Louis

Geile/Leon Marketing Communications
The St. Louis County Library recently announced that cardholders would have access to Lynda, an online education resource for business and creative skills as well as software.

Trending from G/L – Marketing Buzzwords aren’t even real anymore

Geile/Leon Marketing Communications
It’s tough for me to admit, but I’m very susceptible to falling into the cliché trap on a regular basis. I used to do a bunch of sports writing, so when you’re around athletes for a decent amount of time, you’re bound to want to give 110% percent every week. It just comes with the […]
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