Jun 13, 2018

When Subpar Branding Just Won’t Fly

Randy Micheletti Advertising, Branding, Creative, Design, Equine, G/L Work, Strategy
Randy Micheletti VP, Director of Account Services

For horse owners, summer is the time for peaceful, early morning rides before the sun heats up the day. It’s a time to spend washing, treating and connecting with your horse. Unfortunately, it is also the season of the most heinous insect on the planet…flies!

And, as all horse owners know, it’s a never-ending battle. You try everything and they just keep returning. Not only are they frustrating to you, they’re even more irritating to your horse. Imagine the way the horse feels as the summer heat kicks in and these pests will not leave them alone.

As we’ve learned from recent client focus groups, many horse owners are convinced there’s not much that can be done to effectively repel flies. Sure, some have regiments that are partially effective but many said during the heavy summer season protecting their horses from flies and other biting insects was a “losing battle.”

Here are a few tips on becoming more effective in the battle against flies and other insects:

  • Eliminate places where flies and insects inhabit and breed such as standing water, old water in a bucket, dirty gutters, or road ditches.
  • Provide your horse with additional protection during peak fly season and avoid being outside during these times.
  • Limit your horse’s exposure to flies and insects by using a fly spray specifically designed to kill and repel a broad spectrum of insects on contact.
  • Implement a fly control program that uses multiple products. Combining fly sprays, fly masks and premise concentrate and bate can provide complete protection for your horse.

Manna Pro partnered with Geile/Leon to introduce a complete line of equine fly control products for all applications, including sprays, masks, face and body wipes, and premise protection. Our knowledge and expertise within the equine category provided the framework to help us build a memorable brand, increase awareness of the new line, and drive sales of Force products.

Check out the launch campaign and the results generated: Drop Dead Powerful

Geile/Leon is a brand-driven marketing agency based in St. Louis, Missouri that specializes in equine marketing and new product introductions. If you’re looking to refresh a brand or launch a new one, let’s chat.